Splunk dives deeper into business analytics

Splunk now offers a way to easily build charts and graphs that reveal trends in machine-generated data

Splunk's new Pivot capability allows users to easily create new charts and data visualizations
Splunk's new Pivot capability allows users to easily create new charts and data visualizations

Splunk continues to enhance its flagship machine data search engine so it can be used by business analysts and managers, in addition to its typical audience of system and network administrators.

The newly released Splunks Enterprise 6 includes new capabilities to easily visualize data, as well as a framework to build Web applications based on Splunk data, said Sanjay Mehta, the company's vice president of product marketing.

General business managers may also have a lot to learn from machine data, Mehta explained. For instance, for marketing executives, Splunk could provide a list of what types of smartphones are being using to access an organization's Web application, giving a manager a better idea of which phones to optimize for.

The Splunk search engine made its name for being able to easily search through log files and other forms of machine-generated data, allowing administrators to more easily pinpoint trouble spots or detect operational trends.

At the Splunk annual user conference, being held this week in Las Vegas, the company announced a number of new customers, including financial firm IG Group, U.S. wireless telecommunications provider T-Mobile, the U.S. Department of Energy's Oak Ridge National Laboratory, and Latin American online retail giant B2W.

For the past few years, Splunk has been adding more business intelligence capabilities to its namesake engine. Mehta would not offer an estimate of the percentage of Splunk's users deploying the software for analyzing data for purposes other than system administration, but did say it was a growing percentage of the user base.

One new feature, called Pivot, provides an easy way to build visual representations of data, through a drag-and-drop interface. Users can query different data sources and build reports -- without learning the Splunk query language.

Splunk Pivot can visualize and compare data sets using bar charts, pie charts, gauges and other common formats for data visualization. When the chart is clicked on, Splunk provides access to the underlying data set. Users can also import information from other sources, such as data from relational databases, to add to the data set being examined.

The software also allows users to build data models. The models help users better understand the relationships between different fields of data. The user interface has also been updated to make it easier to personalize.

Splunk 6 brings some to features to those who manage the software as well. Cluster management has been simplified, as has the process of fowarding data to Splunk instances across multiple geographic regions. The software also processes analysis requests up to 1,000 times faster than the previous edition, Splunk 5.

This edition also includes a Web framework designed to provide an easy way to build Splunk-based Web applications, using popular Web technologies such as JavaScript and the Django framework.

Joab Jackson covers enterprise software and general technology breaking news for The IDG News Service. Follow Joab on Twitter at @Joab_Jackson. Joab's e-mail address is Joab_Jackson@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...

Martin Valovič

Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey

Read more

I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...

Catherine Stenson

Have customers really changed? - Marketing edge - CMO Australia

Read more

The biggest concern is the lack of awareness among marketers and the most important thing is the transparency and consent.

Joe Hawks

Data privacy 2021: What should be front and centre for the CMO right now

Read more

Thanks for giving these awesome suggestions. It's very in-depth and informative!sell property online

Joe Hawks

The new rules of Millennial marketing in 2021

Read more

In these tough times finding an earning opportunity that can be weaved into your lifestyle is hard. Doordash fits the bill nicely until y...

Fred Lawrence

DoorDash launches in Australia

Read more

Blog Posts

Highlights of 2020 deliver necessity for Circular Economies

The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Have customers really changed?

The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.

Emilie Tan

Marketing strategist, Alpha Digital

Cultivating engaging content in Account-based Marketing (ABM)

ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.

Joana Inch

Co-founder and head of digital, Hat Media Australia

Sign in