App to be launched for 2014 AFL season
Australian Football League (AFL) fans who plan to buy Google Glass will be able to listen to a live commentary on their Internet-connected headset from next year.
Despite Google Glass not being commercially available in Australia yet, Telstra and Seventh Beam have developed an app called AFL Glassware. The app allows fans to choose a live game commentary or have the commentary translated to text via the optical display. Customers will also be able to view scores and stats while watching the match.
Telstra digital media and content director Adam Good told Techworld Australia that the primary aim of the project is to ensure it has some apps available in the marketplace when Google Glass launches in Australia.
“It’s also a chance to demonstrate to customers what might be able to be done in the future,” he said.
“The number of customers using the app will obviously depend on sales of Google Glass once they become available in Australia. That said, we have seen more than 1.7 million downloads of our AFL Live app for smartphones and tablets so there is definitely an appetite for this in Australia.”
Good added that Telstra plans to develop a National Rugby League (NRL) app for Glass users.
A Google Australia spokesman said the company had “nothing to share” about Google Glass availability or pricing for Australia yet.
Follow Hamish Barwick on Twitter: @HamishBarwick
Follow Techworld Australia on Twitter: @Techworld_AU
In 1982, an AT&T employee by the name of Plotzke predicted the rise of voice: “In fact, it has been predicted that, by 1990, well over half the communications dollars spent by businesses will be for products and services that include voice technologies.
The speed and pace of change will never be slower than we’re experiencing today. So in this era of unprecedented change, how can brands meet soaring consumer expectations, stay relevant and deliver differentiated and connected experiences?
There is a very simple and fascinating experiment you can conduct in your own organisation: Ask 10 of your colleagues to define ‘marketing’. I can guarantee 10 widely varying definitions.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
When they say they had to much focus on traditional media, this is code for very bad creative, and very bad category strategy, Clearly th...
Rob
iSelect outlines new approach to arrest ineffective marketing as its reports full-year results
play barbie games https://www.barbi-igre.net/
Karlo Bozak
Rethinking gamification in marketing
There are lots of software tools available online that can do what you are asking about and also trace the location of a cell phone and e...
Curtis Bacchus
CMO's top 10 martech stories for the week - 9 August 2018
Love the counter intuitive StubHub example!
Rishi Rawat
Yale University says you’re missing this marketing advantage
atch Every NFL game live streaming in HD TV go here >>>>fwcrussiatv .blogspot
Ethel Parkinson
Latest Hays jobs report show widespread gaps in marketing and digital skills