Social purpose: Oxygen for your brand health vitals
If trust is the new currency, then we’re in deep trouble. Here's why.
App to be launched for 2014 AFL season
Australian Football League (AFL) fans who plan to buy Google Glass will be able to listen to a live commentary on their Internet-connected headset from next year.
Despite Google Glass not being commercially available in Australia yet, Telstra and Seventh Beam have developed an app called AFL Glassware. The app allows fans to choose a live game commentary or have the commentary translated to text via the optical display. Customers will also be able to view scores and stats while watching the match.
Telstra digital media and content director Adam Good told Techworld Australia that the primary aim of the project is to ensure it has some apps available in the marketplace when Google Glass launches in Australia.
“It’s also a chance to demonstrate to customers what might be able to be done in the future,” he said.
“The number of customers using the app will obviously depend on sales of Google Glass once they become available in Australia. That said, we have seen more than 1.7 million downloads of our AFL Live app for smartphones and tablets so there is definitely an appetite for this in Australia.”
Good added that Telstra plans to develop a National Rugby League (NRL) app for Glass users.
A Google Australia spokesman said the company had “nothing to share” about Google Glass availability or pricing for Australia yet.
Follow Hamish Barwick on Twitter: @HamishBarwick
Follow Techworld Australia on Twitter: @Techworld_AU
If trust is the new currency, then we’re in deep trouble. Here's why.
Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?
Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
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