Telstra develops AFL app for Google Glass

App to be launched for 2014 AFL season

Adelaide Crows AFL player Patrick Dangerfield demonstrates Google Glass.
Adelaide Crows AFL player Patrick Dangerfield demonstrates Google Glass.
  • Adelaide Crows AFL player Patrick Dangerfield demonstrates Google Glass.
  • Demonstration of how an AFL match will look while wearing Google Glass.
View all images

Australian Football League (AFL) fans who plan to buy Google Glass will be able to listen to a live commentary on their Internet-connected headset from next year.

Despite Google Glass not being commercially available in Australia yet, Telstra and Seventh Beam have developed an app called AFL Glassware. The app allows fans to choose a live game commentary or have the commentary translated to text via the optical display. Customers will also be able to view scores and stats while watching the match.

Telstra digital media and content director Adam Good told Techworld Australia that the primary aim of the project is to ensure it has some apps available in the marketplace when Google Glass launches in Australia.

“It’s also a chance to demonstrate to customers what might be able to be done in the future,” he said.

“The number of customers using the app will obviously depend on sales of Google Glass once they become available in Australia. That said, we have seen more than 1.7 million downloads of our AFL Live app for smartphones and tablets so there is definitely an appetite for this in Australia.”

Good added that Telstra plans to develop a National Rugby League (NRL) app for Glass users.

A Google Australia spokesman said the company had “nothing to share” about Google Glass availability or pricing for Australia yet.

Follow Hamish Barwick on Twitter: @HamishBarwick

Follow Techworld Australia on Twitter: @Techworld_AU

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

https://bit.ly/2qLgzmR Transform your life a proven digital blueprint

Okitoi Steven

How this banking group tackled a digital marketing transformation

Read more

Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...

Blue Mushroom Infozone Pvt Ltd

Out of home advertising companies strive for greater metrics and transparency

Read more

Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing

gve

How AMP is using AI to create effortless ‘experiences’

Read more

is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...

Sunita Madan

Society will decide where digital marketing takes us next: Oracle

Read more

This Blog is Very interesting to read and thank you for sharing the valuable information about Machine Learning. The information you prov...

johny blaze

What machine learning has done for the Virgin Velocity program

Read more

Latest Podcast

More podcasts

Sign in