Mobile app market to be worth US$27B in 2013: ABI Research

The global mobile app market will be worth US$27 billion in 2013, according to ABI Research.

ABI Research analysts find that while BlackBerry and Windows are slowly augmenting their apps catalogue as they compete for the third ecosystem, they are still far behind Apple and Android.

"iOS continues to lead the way, and the OS is projected to generate over two-thirds of the revenues for smartphone and tablet apps in 2013," said senior analyst Josh Flood.

"Although Google's Android OS recently surpassed Apple in terms of total app numbers, iOS users continue to prove they're more willing to depart with their cash. The revenue gap between the two leading OSes looks unlikely to close over the next 18 months," added Flood.

ABI Research also picked out a trend where mobile app market revenues are increasingly driven by tablets. Historically, app revenues generated from smartphones significantly dwarfed app revenues from tablets. Now, tablet revenues are quickly catching up, and it is projected that tablet app revenues will overtake those from smartphones by 2017. The inclination for tablet users to pay more for apps than their smartphones because of the larger screen size and better user experience for gaming and reading are the primary drivers.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

It’s time for marketers to rethink their approach to ‘loyalty’

According to a recent Mastercard survey, Australia is one of the more mature markets in the loyalty space, with nine out of 10 consumers carrying a loyalty card in their wallet. But how loyal are consumers really?

Lee Naylor

Managing partner, The Leading Edge

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

Read more

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

Latest Podcast

More podcasts

Sign in