Social purpose: Oxygen for your brand health vitals
If trust is the new currency, then we’re in deep trouble. Here's why.
CEO Larry Page was asked eight questions by a congressional privacy group and given until June 14 to answer
Members of a U.S. congressional group on privacy wrote Thursday to Google CEO Larry Page requesting information on how the futuristic device handles privacy issues.
The letter, signed by eight members of the Congressional Bi-partisan Privacy Caucus, poses eight questions to Page and asks for his response by June 14.
Google Glass is already in the hands of several thousand people who paid US$1,500 and applied to be among the first to test the head-mounted display. A small, plastic block in front of the user's right eye displays information being fed from the Internet, but most of the controversy is around the ability of a user to take photos and video using a camera mounted in the frame of the glasses.
"We are curious whether this new technology could infringe on the privacy of the average American," the letter says. "Because Google Glass has not yet been released and we are uncertain of Google's plans to incorporate privacy protections into the device, there are still a number of unanswered questions that we share."
The questions mirror those being asked by others in the technology, retail and legal professions, by the media and by some members of the general public.
"When using Google Glass, is it true that this product would be able to use facial recognition technology to unveil personal information about whomever and even some inanimate objects that the user is viewing? Would a user be able to request such information? Can a non-user or human subject opt out of this collection of personal data? If so, how? If not, why not?" the letter asked.
Among other questions, the lawmakers ask what steps Google is taking to protect the privacy of non-users when a Glass wearer is nearby and whether the company is considering revising its privacy policy to recognise the sensory functions present in Glass.
And, touching upon several instances in the past where Google has confessed to collecting data without the permission of users, the letter also asks how Google plans to prevent such unintentional collection of data without consent.
The letter comes a day after Page told an audience in San Francisco that today's laws and regulations are slowing down what's possible with technology.
"There are many things, exciting things that you could do that you just can't do because they are illegal or they are not allowed by regulation," Page told the Google I/O conference. He accepted the slow pace of legal change was a good thing for society, because "we don't want our world to change too fast," but wanted more room for experimentation.
"I think as technologists, we should have places where we can try out new things and figure out what is the effect on society, what is the effect on people, without having to deploy it into the real world," he said.
If trust is the new currency, then we’re in deep trouble. Here's why.
Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?
Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
https://bit.ly/2qLgzmR Transform your life a proven digital blueprint
Okitoi Steven
How this banking group tackled a digital marketing transformation
Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...
Blue Mushroom Infozone Pvt Ltd
Out of home advertising companies strive for greater metrics and transparency
Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing
gve
How AMP is using AI to create effortless ‘experiences’
is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...
Sunita Madan
Society will decide where digital marketing takes us next: Oracle
This Blog is Very interesting to read and thank you for sharing the valuable information about Machine Learning. The information you prov...
johny blaze
What machine learning has done for the Virgin Velocity program