Google owns both Google+ and Blogger, so it makes sense that Google+ users now can sign into their accounts to comment on Blogger sites.
Google isn't backing down on its social network, Google+. Instead the search giant is ramping up integration with other services. Now, if you write a blog or regularly comment on one using Blogger, you can comment using Google+.
Bloggers can turn the feature on in the Blogger Dashboard and immediately see if people are discussing their blog entries on Google+. If you're inspiring controversy elsewhere on Google+, that conversation will appear directly on your blog.
Even if you don't run a blog, the new Google+ comments will be useful. You can post comments now that only your Google+ circles can see, if you're so inclined. You can also choose to only view comments posted by people in your circles.
"In all cases, you and your readers will only see the comments you have permission to see," Google engineer Yonatan Zunger wrote in a blog postannouncing the integration. "Giving people these kinds of controls not only encourages more meaningful sharing--it can lead to more blog traffic."
Other Google+ integration moves
Google owns Blogger, so integrating its own services is far easier than partnering with other platforms to allow Google+ comments. But the company this month made headway with third-party integration, announcing that Janrain and Gigya clients' sites (which include NPR, American Idol, and Food Network UK) are now offering a Google+ sign-in option.
Google+ is the world's second largest social network after Facebook, according to a January report from Trendstream that measured social networks' monthly active users. Google's own numbers peg the network at 500 million users (as of December 2012), with 135 million of them active.
Despite the popularity of Google+, which could be tied to Gmail's pervasiveness, the network garners far less attention than its biggest competitor, Facebook.
Facebook already offers comment integration for bloggers, though privacy settings for those comments are nowhere near as customisable as those Google+ has unveiled.
Follow CMO on Twitter: @CMOAustralia or take part in the CMO Australia conversation on LinkedIn: CMO Australia.
If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.
Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.
As a Marketer, the ‘Scotty from Marketing’ meme troubles me.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
It's a pretty interesting article to read. I will learn more about this company later.
Dan Bullock
40 staff and 1000 contracts affected as foodora closes its Australian operations
If you think it can benefit both consumer and seller then it would be great
Simon Bird
Why Ford is counting on the Internet of Things to drive customer engagement
It's a good idea. Customers really should control their data. Now I understand why it's important.
Elvin Huntsberry
Salesforce CMO: Modern marketers have an obligation to give customers control of their data
Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...
Nickwood
Instagram loses the like in Australia; industry reacts positively
I tried www.analisa.io to see my Instagram Insight
Dina Rahmawati
7 marketing technology predictions for 2016