Google owns both Google+ and Blogger, so it makes sense that Google+ users now can sign into their accounts to comment on Blogger sites.
Google isn't backing down on its social network, Google+. Instead the search giant is ramping up integration with other services. Now, if you write a blog or regularly comment on one using Blogger, you can comment using Google+.
Bloggers can turn the feature on in the Blogger Dashboard and immediately see if people are discussing their blog entries on Google+. If you're inspiring controversy elsewhere on Google+, that conversation will appear directly on your blog.
Even if you don't run a blog, the new Google+ comments will be useful. You can post comments now that only your Google+ circles can see, if you're so inclined. You can also choose to only view comments posted by people in your circles.
"In all cases, you and your readers will only see the comments you have permission to see," Google engineer Yonatan Zunger wrote in a blog postannouncing the integration. "Giving people these kinds of controls not only encourages more meaningful sharing--it can lead to more blog traffic."
Other Google+ integration moves
Google owns Blogger, so integrating its own services is far easier than partnering with other platforms to allow Google+ comments. But the company this month made headway with third-party integration, announcing that Janrain and Gigya clients' sites (which include NPR, American Idol, and Food Network UK) are now offering a Google+ sign-in option.
Google+ is the world's second largest social network after Facebook, according to a January report from Trendstream that measured social networks' monthly active users. Google's own numbers peg the network at 500 million users (as of December 2012), with 135 million of them active.
Despite the popularity of Google+, which could be tied to Gmail's pervasiveness, the network garners far less attention than its biggest competitor, Facebook.
Facebook already offers comment integration for bloggers, though privacy settings for those comments are nowhere near as customisable as those Google+ has unveiled.
Follow CMO on Twitter: @CMOAustralia or take part in the CMO Australia conversation on LinkedIn: CMO Australia.
A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.
In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.
Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
It's a pretty good idea. I think this integration is useful. Don't you agree?
Misty Stoll
Officeworks hops on voice interface bandwagon with Google Assistant integration
ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.
DragoCubed
Optus goes for education with 5G network campaign
Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...
Radiata Solutions
6 Ways to ramp up Social Media to Your Web Design
This is a unique experience! Will be interesting to talk to their managers.
Joyce Harris
How Krispy Kreme revitalised its brand in a saturated market
I feel bad for them. It's a shame they are closed now. What do you think about it?
Lisa Deleon
Dick Smith stores set to all close by 30 April