Social Media
Social video site Spreecast is taking its hybrid of live streams and interactive conversations to your smartphone with a pair of apps released Thursday for iOS and Android.
Social Media
Salesforce.com is taking steps to round out its Marketing Cloud by connecting social media monitoring and social advertising with its core CRM (customer relationship management) software through a new product called Social.com.
Social Media
When a Facebook user likes your brand page, that click is worth US$174.17 to your brand-a 28 per cent increase since 2010, according to a new report.
Social Media
Multi-channel integration and mobile are top of mind for marketers, but CMOs still need to do a better job of bringing teams together to deal with the modern customer, according to a new report.
Social Media
Google isn't backing down on its social network, Google+. Instead the search giant is ramping up integration with other services. Now, if you write a blog or regularly comment on one using Blogger, you can comment using Google+.
Social Media
Google and not Facebook could lead the way in defining a ‘database of affinity’ that brings new rigour and understanding to brand advertising, a Forrester Research analyst has claimed.
Social Media
In the second of CMO’s series on marketing chiefs at fast-growing companies, we talk to Andrew Sinkov, VP of marketing at apps producer Evernote, about why customer ambassadorship is key in its communication strategy.
Social Media
This roundup of hot social media startups was culled from a list of more than 40 nominees that were originally compiled on Startup50. Because narrowing a list of so many compelling startups down to 10 is both tricky and subjective, we turned to crowdsourcing for part of the decision-making process.
Social Media
CMO’s regular round-up of controversial, thought-provoking or otherwise entertaining stories about marketers and marketing activities worldwide.
Social Media
Yahoo wants to accelerate its development of mobile products geared toward delivery of personalised content, CEO Marissa Mayer said Tuesday, as the company works to stay relevant in a world where smartphones and tablets are becoming dominant.
Social Media
The first details on the shape and design of the Google Glass wearable computer have been released by the Internet search giant and reveal apps designed for the specs will be unable to display advertising or data from third-party clients.
Social Media
Twitter has long been a go-to source for breaking news and silly micro-memes, however the social service may be gearing up to transform into a multi-media über platform. Last week, we learned about Twitter's plans to launch a music streaming service, and now the company is laying the groundwork to stream video content.
Social Media
Facebook has launched a program that will target advertisements based on what users have actually purchased, but said that advertisers will not have direct access to information that identifies the user.
Social Media
LinkedIn, the world's largest professional networking site, continues to beef up its content publishing platform with its agreement to acquire Pulse, which makes a mobile news aggregation, reader and content distribution application.
Social Media
After dumping Facebook a little less than a year ago, General Motors is back, running an advertising test on the social network.
Social Media
Less than a year after Facebook called mobile one of its biggest risks, the social network has made another big move to attack the mobile market.
Social Media
Facebook has started displaying targeted ads in some users' desktop News Feeds in a test of Facebook Exchange ad delivery system.
Social Media
Yahoo announced that it is buying Summly, a company that developed an app that condenses information and makes it easily and quickly readable on mobile devices.
Social Media
Real-Time Marketing (RTM) isn’t just about responsive or event-based campaigns but about truly understanding and anticipating the needs of the individual customer, Altimeter’s founder said.
Social Media
South by Southwest Interactive is best known as the technology festival that put such social networking mainstays as Twitter and Foursquare on the map. But if there was a 'next big thing' at this year's event, finding it would be pretty hard.
Social Media
Facebook's Graph Search could be a powerful tool for steering people toward products and services on the social networking site, and marketers are starting to wrestle with the impact it may have on their brands.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
