The sports and entertainment media industry is highly competitive in Australia, but Fox Sports head of marketing, brand and social, Chris Gross, shows a focused and targeted social and content strategy can boost audience engagement and build a solid brand.
User-generated content has become vital in a world where brands are increasingly building direct and transparent relationships with customers, according to the digital chief of Mecca.
It’s a simple gaming app, but experts say Pokemon Go’s surge in popularity is proof that customers are well and truly AR-ready – so expect a lot of imitators.
The fight to get noticed in the social media battlefield means the pressure is on brands to make their marketing campaigns more innovative, creative and engaging than ever before.
The financial industry is under increasing pressure to create more engaging experiences that help attract and retain customers. For Bank of Queensland’s general marketing manager, Toby McKinnon, focusing on improving a bank’s brand and cultural approach can have some exciting customer outcomes.
A new international association aimed at tackling legal, privacy and intellectual property issues around social media and digital platforms has officially launched.
Consumers are increasingly aware fast fashion is having a detrimental impact on the environment and communities, with its high volumes of cotton consumption, sweatshop working conditions and toxic industrial waste.
Conversations have always been at the heart of customer service and brand engagement. But the proliferation of digital technology, mobile devices and now messaging apps have brought a new age of direct commerce to life, making it possible for brands to engage in more personalised dialogues with customers anywhere and anytime.
Australian travel distribution company Helloworld’s marketing experts reveal how implementing a new social management tool can help optimise sales and drive customer engagement, while effectively improving productivity.
As it turns out, Salesforce also wanted to buy LinkedIn, but was outbid by Microsoft.
The use of social networks like Facebook, Twitter and Google’s YouTube by terrorist groups for propaganda, recruitment, fundraising and other activities has come into sharp focus recently. It seemed inevitable that these companies would at some point be blamed for the misuse of these forums and become targets of lawsuits from families of victims.
The initial shock of Microsoft's massive $26.2 billion bet on LinkedIn has mostly worn off, but it's still unclear just what Microsoft will do with LinkedIn, how the social network's loyal users will react to related change, and how Microsoft will integrate LinkedIn data with its products.
The tried-and-tested way of bringing a new car model to market usually involves significant spend on a mass market TV campaign. So that’s exactly what Toyota didn’t do when it launched its latest Prius hybrid car to Australian consumers earlier this year.
With more than 7 million Australians now on LinkedIn, there is a good chance that any professional salesperson’s prospects will be counted amongst them.
Facebook has always been a place where people share personal content, and though the company faces an overall decline in user contributions, a new survey found that 28 percent of Facebook users still share posts, photos or video at least once a day.
Recent studies show 87 per cent of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but fewer than one in five can clearly prove and demonstrate social media ROI. I believe it's because the attention and efforts are on the top of the funnel instead of thinking about the complete buyer journey.
Facebook is expanding its ad network past its own borders, encompassing Internet users who don't even use the social network.
Australian property-tech site Domain announced the launch of the first property messenger bot on the Facebook Messenger platform, enabling consumers to find property information by engaging with the social media platform.
Discovery reigns supreme when it comes to engaging consumers via mobile devices, according to Facebook’s global VP of business marketing.
It’s not every day when a bank decides to create its own gay-friendly Twitter hashtag and emoji in support of the LGBTI community, but ANZ decided it had to do something different and powerful to show its support.
A new marketing activity from AAMI Insurance targeting mobile consumers via Facebook and using segmentation, data insights and dynamic content is being hailed as a breakthrough for the insurance group.