Google+ and Blogger cozy up with new comment system

Google owns both Google+ and Blogger, so it makes sense that Google+ users now can sign into their accounts to comment on Blogger sites.

Google isn't backing down on its social network, Google+. Instead the search giant is ramping up integration with other services. Now, if you write a blog or regularly comment on one using Blogger, you can comment using Google+.

Bloggers can turn the feature on in the Blogger Dashboard and immediately see if people are discussing their blog entries on Google+. If you're inspiring controversy elsewhere on Google+, that conversation will appear directly on your blog.

Even if you don't run a blog, the new Google+ comments will be useful. You can post comments now that only your Google+ circles can see, if you're so inclined. You can also choose to only view comments posted by people in your circles.

"In all cases, you and your readers will only see the comments you have permission to see," Google engineer Yonatan Zunger wrote in a blog postannouncing the integration. "Giving people these kinds of controls not only encourages more meaningful sharing--it can lead to more blog traffic."

Other Google+ integration moves

Google owns Blogger, so integrating its own services is far easier than partnering with other platforms to allow Google+ comments. But the company this month made headway with third-party integration, announcing that Janrain and Gigya clients' sites (which include NPR, American Idol, and Food Network UK) are now offering a Google+ sign-in option.

Google+ is the world's second largest social network after Facebook, according to a January report from Trendstream that measured social networks' monthly active users. Google's own numbers peg the network at 500 million users (as of December 2012), with 135 million of them active.

Despite the popularity of Google+, which could be tied to Gmail's pervasiveness, the network garners far less attention than its biggest competitor, Facebook.

Facebook already offers comment integration for bloggers, though privacy settings for those comments are nowhere near as customisable as those Google+ has unveiled.

Follow CMO on Twitter: @CMOAustralia or take part in the CMO Australia conversation on LinkedIn: CMO Australia.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

For marketers, data is the customer

In this cluttered environment, effective marketing is all about the delivery of relevant, personal content where and when a customer is most likely to engage with it. However, only 21 per cent of marketers currently believe they’re achieving this. Why?

Corinne Sklar

Global CMO, Bluewolf

An analyst, a creative and a technologist all walk into a bar…

It’s time to get rid of departmental silos. Not just talk about it. Do it.

The hidden cost of organisation silos

How do you design and deliver exceptional customer experience in an organisation that still behaves in functional silos?

Graham Winter

Australian psychologist and author

Tell a story for me in this great article is the most important for me. It ties in with the company events, product evolution and how to ...

Hitesh Parekh

What Marvel Comics has taught us about marketing

Read more

I do not get it...?Why would anyone pay extra for something they can make (copy the ingredients as listed for a mogul) themselves using ...

Girl Downunder

Domino’s Pizza Mogul puts product creation and marketing in consumers’ hands

Read more

eHarmony, is a 15 years old obsolete site and a HOAX, based on a big scientific fraud, only sustained by big marketing budget.The normati...


How eHarmony’s date with data has lifted customer conversions

Read more

Ujwal,I agree with many of your points. Great article. I like the point about tracking the things we believe are important then makes t...


Why marketing analytics is not about ROI calculation, but innovation

Read more

Great! Growing mobile marketing has integrates with CRM, point-of-sales, email, SMS and other data and includes targeting, retargeting, a...

Beacon Application

Australian grown mobile marketing platform secures BetAmerica deal

Read more

Latest Podcast

More podcasts

Sign in