Google+ and Blogger cozy up with new comment system

Google owns both Google+ and Blogger, so it makes sense that Google+ users now can sign into their accounts to comment on Blogger sites.

Google isn't backing down on its social network, Google+. Instead the search giant is ramping up integration with other services. Now, if you write a blog or regularly comment on one using Blogger, you can comment using Google+.

Bloggers can turn the feature on in the Blogger Dashboard and immediately see if people are discussing their blog entries on Google+. If you're inspiring controversy elsewhere on Google+, that conversation will appear directly on your blog.

Even if you don't run a blog, the new Google+ comments will be useful. You can post comments now that only your Google+ circles can see, if you're so inclined. You can also choose to only view comments posted by people in your circles.

"In all cases, you and your readers will only see the comments you have permission to see," Google engineer Yonatan Zunger wrote in a blog postannouncing the integration. "Giving people these kinds of controls not only encourages more meaningful sharing--it can lead to more blog traffic."

Other Google+ integration moves

Google owns Blogger, so integrating its own services is far easier than partnering with other platforms to allow Google+ comments. But the company this month made headway with third-party integration, announcing that Janrain and Gigya clients' sites (which include NPR, American Idol, and Food Network UK) are now offering a Google+ sign-in option.

Google+ is the world's second largest social network after Facebook, according to a January report from Trendstream that measured social networks' monthly active users. Google's own numbers peg the network at 500 million users (as of December 2012), with 135 million of them active.

Despite the popularity of Google+, which could be tied to Gmail's pervasiveness, the network garners far less attention than its biggest competitor, Facebook.

Facebook already offers comment integration for bloggers, though privacy settings for those comments are nowhere near as customisable as those Google+ has unveiled.

Follow CMO on Twitter: @CMOAustralia or take part in the CMO Australia conversation on LinkedIn: CMO Australia.

Comments

Comments are now closed.

Supporting Association

The marketing over the past 2 years of the Vodafone brand has been confused. We have seen some of the worst advertising in the brands his...

Noel

Vodafone on the hunt for new CMO

Read more

This is an extremely insightful article for sure: a perfect case study into the correct way to choose and implement a CRM system so that ...

Aaron Williams

How marketing automation, CRM upgrade is paying engagement dividends for ResMed

Read more

Mr. Rudy has found the right direction to marketing Catch of the Day and paying attention to customer comments and complaints. The simpl...

Desiree Segal

Catch of the Day retailer hooks fresh customer insight with NPS

Read more

True. Australian Marketing, Advertising, News, PR and Sales Fails Big Time due to using old techniques and not adapting to ICT - can be r...

Joe

Marketing must take charge of innovation, says TBWA chairman

Read more

Step 1) Employ your own workforce. Step 2) Show the public network being built. Step 3) Let the public advertise your brand in return f...

Jason

NBN Co creates head of social strategy role

Read more

Sign in