Google+ and Blogger cozy up with new comment system

Google owns both Google+ and Blogger, so it makes sense that Google+ users now can sign into their accounts to comment on Blogger sites.

Google isn't backing down on its social network, Google+. Instead the search giant is ramping up integration with other services. Now, if you write a blog or regularly comment on one using Blogger, you can comment using Google+.

Bloggers can turn the feature on in the Blogger Dashboard and immediately see if people are discussing their blog entries on Google+. If you're inspiring controversy elsewhere on Google+, that conversation will appear directly on your blog.

Even if you don't run a blog, the new Google+ comments will be useful. You can post comments now that only your Google+ circles can see, if you're so inclined. You can also choose to only view comments posted by people in your circles.

"In all cases, you and your readers will only see the comments you have permission to see," Google engineer Yonatan Zunger wrote in a blog postannouncing the integration. "Giving people these kinds of controls not only encourages more meaningful sharing--it can lead to more blog traffic."

Other Google+ integration moves

Google owns Blogger, so integrating its own services is far easier than partnering with other platforms to allow Google+ comments. But the company this month made headway with third-party integration, announcing that Janrain and Gigya clients' sites (which include NPR, American Idol, and Food Network UK) are now offering a Google+ sign-in option.

Google+ is the world's second largest social network after Facebook, according to a January report from Trendstream that measured social networks' monthly active users. Google's own numbers peg the network at 500 million users (as of December 2012), with 135 million of them active.

Despite the popularity of Google+, which could be tied to Gmail's pervasiveness, the network garners far less attention than its biggest competitor, Facebook.

Facebook already offers comment integration for bloggers, though privacy settings for those comments are nowhere near as customisable as those Google+ has unveiled.

Follow CMO on Twitter: @CMOAustralia or take part in the CMO Australia conversation on LinkedIn: CMO Australia.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Behaviour change, by design

​We’re living in an age of unprecedented change. We experience with Oculus Rift, invest with Acorns, consume video through Hyper, tune into Pandora and navigate with Waze.

Glen Jeffreys

Head of UX, Deepend Group

Chat bots: How to use them commercially right now

I’m sure that many of you out there have heard a lot about chat bots (aka messaging bots) recently, and the fact that they are here to stay is pretty evident by now.

Deniz Nalbantoglu

Managing director, Webling-Interactive

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Thanks, Nadia. It was so interesting blog for me because it helps me able to understand well on the basics of business and marketing conc...

MichaelBGreen

3 ways marketers can raise their executive influence

Read more

Having been to the AO on Wednesday for the first time in a number of years I was very impressed with the new branding. The event has evol...

Naomi

Tennis Australia unwraps new brand identity for Australian Open

Read more

This was amazing and so inspiring. Thanks for sharing.

Vijay Kumar

Design thinking: Leading with experience

Read more

Great read, thanks for posting. MR should be seen as the holy grail for marketers and brands, as it offers an unprecedented capability to...

Barney

Interview: The business case for mixed reality in marketing

Read more

what a load of shit, and what a major stuff up... the new brand device is sterile, boring and just plain bad. Would be better suited to a...

James Yoi

Tennis Australia unwraps new brand identity for Australian Open

Read more

Latest Podcast

More podcasts

Sign in