New purpose-driven social media platform, WeAre8, has confirmed nine commercial partners have signed up to its new platform as it officially launches in the Australian market.

Clubhouse is the latest social hit, an invite-only audio chat app that just seems to be the right thing at the right time. And having Tesla’s Elon Musk tweeting about it to his 40 million followers doesn’t hurt. Marketers need to know they’ll probably learn more about Clubhouse by reading about it than by using it, at least to begin with. But nonetheless it pays to be ahead of the curve.

With the swiftness of response by social media giants to remove President Trump’s from their platforms following the violent attack on Washington DC last week, it was easy to lose sight of other news around brands choosing to use – or not use – these platforms. Yet just before Christmas, Unilever confirmed it will cease its boycott of social media platforms and recommence its presence from January 2021.

2020 has challenged – and changed - how brands and marketers use social media. Some have scrambled to make a rapid move to the digital environment, while others have followed users as they’ve embraced and altered the ways they use social media.

National Reconciliation Week 2020 kicks off this week with the theme ‘In This Together’ that highlights whether in a crisis or in reconciliation it’s about coming together to support each other in a shared experience.

CMO takes a look at 10 real-life examples of brands utilising new technologies such as augmented reality, NFC, facial recognition, 3D scanning and more to breathe new life into their campaigns

The sports and entertainment media industry is highly competitive in Australia, but Fox Sports head of marketing, brand and social, Chris Gross, shows a focused and targeted social and content strategy can boost audience engagement and build a solid brand.

The fight to get noticed in the social media battlefield means the pressure is on brands to make their marketing campaigns more innovative, creative and engaging than ever before.

Consumers are increasingly aware fast fashion is having a detrimental impact on the environment and communities, with its high volumes of cotton consumption, sweatshop working conditions and toxic industrial waste.

Australian travel distribution company Helloworld’s marketing experts reveal how implementing a new social management tool can help optimise sales and drive customer engagement, while effectively improving productivity.

Speaking at the CeBit 2016 event in Sydney, Destination NSW’s director of digital strategy, Diana Kahui, discussed what it really takes to market via digital channels to attract a more global audience.

It’s not every day when a bank decides to create its own gay-friendly Twitter hashtag and emoji in support of the LGBTI community, but ANZ decided it had to do something different and powerful to show its support.

LG Electronics Australia has completed a six-week social media influencer program designed to increase awareness of LG mobile’s latest smartphone release.

With a career spanning over fifteen years and across Australia, China, New Zealand and the US, Austbroker’s head of marketing, Vanessa Lyons, knows what it takes to make a successful international marketing executive.

Brands and executives that haven’t yet realised social media as a new way of working or seen its potential beyond customer support could be missing out on an opportunity to help their organisations grow.

Brands that don’t interact with customers on social, or who fail to build an emotional and consistent connection through channels like Facebook and Twitter, are selling their customer experience strategy short.

In what it claims is an industry first social media strategy, Tourism Northern Territory (NT) has recruited three Australian Instagram giants to showcase the Red Centre using the platform’s hyperlapse video function.

Big data is increasingly becoming a tool for brands to improve engagement with customers. At digital charity portal, JustGiving, it’s also helping to personalise and socialise the experience of giving.

For not-for-profit organisation RSPCA, supporters are crucial to ensuring more animals stay out of harm’s way and are healthy. However, for a long time animals were mostly centre of attention, until executive marketing manager of fundraising and communications, Paige Gibbs, challenged this.

A new social network that aims to connects individuals with their neighbours and local community has launched in Australia today.

The functional silos persisting within marketing teams, as well as data disconnect between marketing, IT and customer support, are inhibiting a CMO’s ability to leverage social effectively for competitive advantage.