The rapid rise of the social influencer has given brands new and exciting ways to get noticed by customers, and while experts welcome the recent AANA rules, which push brands to disclose they are collaborating with social influencers on sponsored posts, many think more needs to be done.
Is Snapchat the new sweet spot for brands? The company, which recently recorded the tech industry's biggest IPO in years, has come into the spotlight by brands and agencies alike.
Facebook has bowed to pressure and agreed be more accountable via an audit and third-party verification, providing increased transparency on how advertisers run campaigns across its platforms.
Buzinga marketing and brand manager, Katelyn Duckworth, is driving a multi-faceted digital strategy - a task made easier given she has vast experience in digital leadership.
The ‘age of the customer’ is here - the power of personalisation and customer context is now ensconced in every marketer’s lexicon. Certainly, the single biggest driver of digital transformation is customer experience.
Twitter has swallowed social app developer Yes and is also getting a new product head as part of the deal.
Shopping via social platforms has emerged as the “new frontier” for online commerce, with business uptake not far behind consumer adoption, according to a new PayPal study. But there’s still a gulf between consumer mobile payments behaviour and business readiness to support mobile transactions
The global ad market has strengthened over the past few months, mainly due to the resilient US consumer, and any impact from the Brexit vote has been limited and confined to the UK, according to a new report from Zenith.
User-generated content can be a powerful way to build customer engagement and loyalty, but one wrong move can cause significant harm to a brand’s reputation and the business bottom line.
In an effort to retain users who may have drifted toward Snapchat, Instagram copied one of its rival's defining features: short-lived multimedia. But will the new 'Instagram Stories' be a strategic success or just another flop from Instagram's parent, Facebook?
User-generated content has become vital in a world where brands are increasingly building direct and transparent relationships with customers, according to the digital chief of Mecca.
It’s a simple gaming app, but experts say Pokemon Go’s surge in popularity is proof that customers are well and truly AR-ready – so expect a lot of imitators.
A new international association aimed at tackling legal, privacy and intellectual property issues around social media and digital platforms has officially launched.
The use of social networks like Facebook, Twitter and Google’s YouTube by terrorist groups for propaganda, recruitment, fundraising and other activities has come into sharp focus recently. It seemed inevitable that these companies would at some point be blamed for the misuse of these forums and become targets of lawsuits from families of victims.
By opening the floodgates for bots on Facebook Messenger, the social media leader hopes to kindle a more modern and efficient mode of communication between businesses and their customers.
The Australian Association of National Advertisers (AANA) has released details of its 2016 conference including a keynote presentation from Monica Lewinsky.
A recent report from Nielsen revealed 92 per cent of consumers trust recommendations from friends and family over all forms of advertising. But while everyone now understands the power of word-of-mouth marketing (WOMM), what does it really mean in today’s digital age?
The race to stay ahead of the social media marketing game is forcing several companies to stretch the limits of what is achievable or authentic in the fast-evolving social space. So what are the things marketers should avoid doing when implementing an effective social media strategy?
Digitally agile marketers are hungrier than ever to connect with customers on social. And with a profit of over $US1 billion last quarter and over 1.59 billion users worldwide, Facebook remains an attractive and lucrative marketing tool.
As social media becomes an integral part of everyday lives, the pressure is on marketers to adapt to the latest trends and find more powerful and authentic ways to connect with customers. We speak to social media, marketing and brand experts as they reveal what they believe marketers should look out for when leveraging social engagement and influence.
It takes more than just leadership skills to run a successful marketing team, and Defence Force Recruiting’s general manager for marketing, Pat Duffy reveals just what it takes to meet the industry’s ever-evolving demands.