Social Media

Digital Marketing

Predictions: 17 digital marketing trends for 2017

The ‘age of the customer’ is here - the power of personalisation and customer context is now ensconced in every marketer’s lexicon. Certainly, the single biggest driver of digital transformation is customer experience.

Report: Social commerce on the rise despite sluggish business readiness

Shopping via social platforms has emerged as the “new frontier” for online commerce, with business uptake not far behind consumer adoption, according to a new PayPal study. But there’s still a gulf between consumer mobile payments behaviour and business readiness to support mobile transactions​

Social Media

Instagram takes aim at Snapchat with disappearing 'Stories'

In an effort to retain users who may have drifted toward Snapchat, Instagram copied one of its rival's defining features: short-lived multimedia. But will the new 'Instagram Stories' be a strategic success or just another flop from Instagram's parent, Facebook?

Social Media

Facebook, Google, Twitter sued by father of Paris terror victim

The use of social networks like Facebook, Twitter and Google’s YouTube by terrorist groups for propaganda, recruitment, fundraising and other activities has come into sharp focus recently. It seemed inevitable that these companies would at some point be blamed for the misuse of these forums and become targets of lawsuits from families of victims.

Digital Marketing

Facebook is bringing in the bots and AI

By opening the floodgates for bots on Facebook Messenger, the social media leader hopes to kindle a more modern and efficient mode of communication between businesses and their customers.

Digital Marketing

Marketers debate what word of mouth marketing means in the digital age

A recent report from Nielsen revealed 92 per cent of consumers trust recommendations from friends and family over all forms of advertising. But while everyone now understands the power of word-of-mouth marketing (WOMM), what does it really mean in today’s digital age?

Digital Marketing

4 epic social media marketing fails to avoid

The race to stay ahead of the social media marketing game is forcing several companies to stretch the limits of what is achievable or authentic in the fast-evolving social space. So what are the things marketers should avoid doing when implementing an effective social media strategy?

Digital Marketing

Can Facebook retain its appeal for marketers?

Digitally agile marketers are hungrier than ever to connect with customers on social. And with a profit of over $US1 billion last quarter and over 1.59 billion users worldwide, Facebook remains an attractive and lucrative marketing tool.

Digital Marketing

​How to leverage the next social trend to better connect with your customer

As social media becomes an integral part of everyday lives, the pressure is on marketers to adapt to the latest trends and find more powerful and authentic ways to connect with customers. We speak to social media, marketing and brand experts as they reveal what they believe marketers should look out for when leveraging social engagement and influence.

Digital Marketing

Why retailers are becoming masters of publishing

The traditional model of investing thousands into magazine advertising is declining as brands are taking publishing into their own hands, generating custom print and digital magazine content to drive customer engagement.

Digital Marketing

Want free fuel? Wrap your car with MoneyMe branding

Digital finance firm MoneyMe announced a new social sharing project to drive customer engagement where customers who wrap their cars with the firm's branding and hashtags get free fuel for the summer.

Social Media

Club Med rolls out Facebook at Work globally

Holiday resorts provider, Club Med, has joined the ranks of enterprises rolling out Facebook’s new professional social media platform, Facebook at Work, in a bid to improve customer experiences globally.

Supporting Association

Blog Posts

Behaviour change, by design

​We’re living in an age of unprecedented change. We experience with Oculus Rift, invest with Acorns, consume video through Hyper, tune into Pandora and navigate with Waze.

Glen Jeffreys

Head of UX, Deepend Group

Chat bots: How to use them commercially right now

I’m sure that many of you out there have heard a lot about chat bots (aka messaging bots) recently, and the fact that they are here to stay is pretty evident by now.

Deniz Nalbantoglu

Managing director, Webling-Interactive

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

There is a new digital capture tool called QuickTrials app (www.quicktrials.com) that allows people who conduct Field Trials to collect t...

Quick Trials

How a new digital and data strategy for agriculture is helping farmers innovate

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Recommendation engine is a great example of AI / ML.

Francis Kim

Chat bots: How to use them commercially right now - Big data delivery - CMO Australia

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This new logo is offensively bad! And stop flashing it at us in between points on the television coverage. Trying to subliminally program...

Simon

Tennis Australia unwraps new brand identity for Australian Open

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Thanks, Nadia. It was so interesting blog for me because it helps me able to understand well on the basics of business and marketing conc...

MichaelBGreen

3 ways marketers can raise their executive influence

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Having been to the AO on Wednesday for the first time in a number of years I was very impressed with the new branding. The event has evol...

Naomi

Tennis Australia unwraps new brand identity for Australian Open

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