Snapchat is still a relatively small, 'niche' social network, at least compared to Facebook or Twitter, but its more than 100 million seemingly addicted users represent piles of potential customers, and today's savvy digital marketers want in on the action.
Facebook backpedaled on its ad-buying business for publishers after the company discovered an overwhelming volume of poor and fraudulent ads. However, banner ads and other 'valueless' ads won't simply disappear from the Web, regardless of Facebook's stance.
As social media becomes an integral part of everyday lives, the pressure is on marketers to adapt to the latest trends and find more powerful and authentic ways to connect with customers. We speak to social media, marketing and brand experts as they reveal what they believe marketers should look out for when leveraging social engagement and influence.
It takes more than just leadership skills to run a successful marketing team, and Defence Force Recruiting’s general manager for marketing, Pat Duffy reveals just what it takes to meet the industry’s ever-evolving demands.
Facebook yesterday announced a new full-screen, mobile ad format called Canvas that's designed to help advertisers engage customers with detailed brand experiences.
Facebook rolls out wow, sad, haha, angry and love as reaction options.
Facebook is reportedly readying a new user-initiated advertising medium within its popular Messenger app that could reshape the ad industry.
Twitter is looking to better assist brands with customers using its social media platform for customer service, offering two new tools to manage interactions.
The most pressing challenge for businesses using social media is content creation, a recent report by Hootsuite found.
L'Oréal’s in-store click to buy functionality in its augmented reality app, Makeup Genius, is now live, offering customers to purchase cosmetics directly via Priceline online.
B2C marketers across the Asia-Pacific are increasingly active in social marketing, adopting an average of five social platforms to drive their branding efforts.
Twitter this week will start using an algorithm that reorders how users see the tweets in their timeline. Here are six things to know about Twitter's new feature.
Digital marketing agency Havas Helia has created 0101, a beer that was crafted based on data.
Digital has given small businesses in Australia an unparalleled opportunity to tell their story by building and interacting with both their local and global community. And that’s allowing innovation to flourish, according to digital strategist, startup advisor and industry commentator, Chris Adams.
The next time you watch a concert or other live event online, it could give you a 360-degree view.
Marketers are increasingly turning to startups to leverage up-and-coming technology, drive innovation and gain competitive advantage at a reasonable price point, a new report has found.
It can be hard to rise above competitive noise, especially when your market includes some less-than-reputable competitors. For energy efficiency specialist, Energy Makeovers, success has meant avoiding the reputational damage that arises when poor service from some players has impacted all.
Like any sector in Australia, the motor industry is seeking to find more innovative and creative ways to engage customers through digital and social channels.
Facebook's efforts to figure out how users want to connect when they're on the move is paying off. The social network's latest earnings report show that mobile is carrying the company, pushing it to record fourth-quarter results.
No more long ATM queues or credit card hassles, now you can pay your way through a day at the races with your mobile phone, with the rollout of Clipp’s cashless technology by the Australian Turf Club.
Improving fan experiences through real-time, data-driven storytelling and unified digital platforms is the name of the game for Tennis Australia during this year’s Australian Open.