Email and sponsored advertising are generating the most neutral experiences with consumers when it comes to digital advertising, a new report claims.
Getting to know your consumers can better can be a difficult challenge for FMCG companies, with no real chance to engage in anything more than a one-sided conversation in the lead-up to and during the sales process.
A recent report from Nielsen revealed 92 per cent of consumers trust recommendations from friends and family over all forms of advertising. But while everyone now understands the power of word-of-mouth marketing (WOMM), what does it really mean in today’s digital age?
Live mobile video isn't new, but many of today's most popular social media companies are investing heavily in the technology, and they're pushing more live broadcasts to their users' feeds. The development has significant potential implications for digital marketers and the enterprise.
The race to stay ahead of the social media marketing game is forcing several companies to stretch the limits of what is achievable or authentic in the fast-evolving social space. So what are the things marketers should avoid doing when implementing an effective social media strategy?
Digitally agile marketers are hungrier than ever to connect with customers on social. And with a profit of over $US1 billion last quarter and over 1.59 billion users worldwide, Facebook remains an attractive and lucrative marketing tool.
Snapchat is still a relatively small, 'niche' social network, at least compared to Facebook or Twitter, but its more than 100 million seemingly addicted users represent piles of potential customers, and today's savvy digital marketers want in on the action.
Facebook backpedaled on its ad-buying business for publishers after the company discovered an overwhelming volume of poor and fraudulent ads. However, banner ads and other 'valueless' ads won't simply disappear from the Web, regardless of Facebook's stance.
As social media becomes an integral part of everyday lives, the pressure is on marketers to adapt to the latest trends and find more powerful and authentic ways to connect with customers. We speak to social media, marketing and brand experts as they reveal what they believe marketers should look out for when leveraging social engagement and influence.
It takes more than just leadership skills to run a successful marketing team, and Defence Force Recruiting’s general manager for marketing, Pat Duffy reveals just what it takes to meet the industry’s ever-evolving demands.
Facebook yesterday announced a new full-screen, mobile ad format called Canvas that's designed to help advertisers engage customers with detailed brand experiences.
Facebook rolls out wow, sad, haha, angry and love as reaction options.
Facebook is reportedly readying a new user-initiated advertising medium within its popular Messenger app that could reshape the ad industry.
Twitter is looking to better assist brands with customers using its social media platform for customer service, offering two new tools to manage interactions.
The most pressing challenge for businesses using social media is content creation, a recent report by Hootsuite found.
L'Oréal’s in-store click to buy functionality in its augmented reality app, Makeup Genius, is now live, offering customers to purchase cosmetics directly via Priceline online.
B2C marketers across the Asia-Pacific are increasingly active in social marketing, adopting an average of five social platforms to drive their branding efforts.
Twitter this week will start using an algorithm that reorders how users see the tweets in their timeline. Here are six things to know about Twitter's new feature.
Digital marketing agency Havas Helia has created 0101, a beer that was crafted based on data.
Digital has given small businesses in Australia an unparalleled opportunity to tell their story by building and interacting with both their local and global community. And that’s allowing innovation to flourish, according to digital strategist, startup advisor and industry commentator, Chris Adams.
The next time you watch a concert or other live event online, it could give you a 360-degree view.