Yahoo buys teenager's mobile app company

Yahoo acquires Summly as part of its new mobile strategy under Marissa Mayer

Nick D'Aloisio, the 17-year-old founder of Summly, is having a good week.

Yahoo announced Monday that it is buying Summly, a London-based company that developed an app that condenses information and makes it easily and quickly readable on mobile devices. Financial details of the deal were not disclosed, but it has to be a windfall for D'Aloisio, who is still in high school.

"Our vision is to simplify how we get information, and we are thrilled to continue this mission with Yahoo's global scale and expertise," wrote D'Aloisio on Summly's site. "After spending some time on campus, I discovered that Yahoo has an inspirational goal to make people's daily routines entertaining and meaningful, and mobile will be a central part of that vision. For us, it's the perfect fit."

Yahoo reported that it's not just buying the company. D'Aloisio is joining Yahoo as part of the deal.

Yahoo is shutting down the Summly app, but said the technology will reappear "soon" as part of Yahoo's mobile push.

"Mobile devices are at the center of how we engage with the people, experiences and interests we love," wrote Adam Cahan, a senior vice president of mobile and emerging products at Yahoo, in a blog post (http://ycorpblog.com/2013/03/25/yahoo-to-acquire-summly/ ) . "We're focused on creating beautiful experiences that people are excited to use every day -- products that inspire and delight. We can't wait to work with Nick and the Summly team to do just that."

D'Aloisio launched Summly in December 2011, tapping into the growing worldwide interest in mobile devices and the apps that work with them. Despite his young age, he received venture capital funding from Horizons Ventures and also received investment and advice from actor Ashton Kutcher and artist Yoko Ono.

Marissa Mayer, Yahoo's new CEO, has said that taking advantage of the burgeoning mobile market is part of her plan to rebuild the company.

In January, Mayer said mobile products are "incredibly important to our strategy."

To that end, Yahoo also recently acquired the mobile recommendations app Stamped and the video chat broadcasting app OnTheAir.

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, on Google+ or subscribe to Sharon's RSS feed. Her email address is sgaudin@computerworld.com.

See more by Sharon Gaudin on Computerworld.com.

Read more about mobile apps in Computerworld's Mobile Apps Topic Center.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

Read more

I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

rush essay reviews

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

Read more

Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

Read more

Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

Read more

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in