As the marketing manager for Frucor Beverages’ energy drink, V Energy, Craig Harkness’ target audience includes possibly the world’s hardest-to-reach segment: 18-to-24-year-olds.
Gaining data insight into the types of stories people connect with has not only helped the Cure Brain Cancer Foundation chalk up significant engagement with a new cancer trials launch, it’s also transformed how its marketing and communication teams operate.
GroupM has joined forces with Twitter to kick off beta trials of its first 100 per cent viewability campaigns on the social media platform.
After taking heat earlier this year over allegations of political bias, Facebook announced that it's replacing fallible humans with new algorithms to select items for its "Trending" topics feature.
If Apple is working on a social app, or even eyeing an outright foray into a social network, is it too little too late?
Social Soup claims it's become the first influencer marketing agency in Australia to offer in-store sales measurement of its activities after striking up a partnership with Quantium.
A new approach to media intelligence is not only helping South Pole Group figure out which content matters most to clients and influencers, it’s also informing management decisions and driving sales conversions.
It didn't take long for Adblock Plus to skirt Facebook's ad blocker-blocking force field.
In any given year, more than 80 percent of consumers try to reach a brand, and for most of them, it's an exercise in frustration, according to new data from The Northridge Group.
Social content and media management must become less of a channel exercise and more about an organisation’s ability to publish, engage and measure social business in a unified way.
Social media's brightest stars have aligned for the Rio 2016 Olympics. Here's how to follow all the teams, games and athletes, and find behind-the-scenes action and exclusive footage on Facebook, Twitter, Instagram and Snapchat.
In an effort to retain users who may have drifted toward Snapchat, Instagram copied one of its rival's defining features: short-lived multimedia. But will the new 'Instagram Stories' be a strategic success or just another flop from Instagram's parent, Facebook?
The sports and entertainment media industry is highly competitive in Australia, but Fox Sports head of marketing, brand and social, Chris Gross, shows a focused and targeted social and content strategy can boost audience engagement and build a solid brand.
User-generated content has become vital in a world where brands are increasingly building direct and transparent relationships with customers, according to the digital chief of Mecca.
It’s a simple gaming app, but experts say Pokemon Go’s surge in popularity is proof that customers are well and truly AR-ready – so expect a lot of imitators.
The fight to get noticed in the social media battlefield means the pressure is on brands to make their marketing campaigns more innovative, creative and engaging than ever before.
The financial industry is under increasing pressure to create more engaging experiences that help attract and retain customers. For Bank of Queensland’s general marketing manager, Toby McKinnon, focusing on improving a bank’s brand and cultural approach can have some exciting customer outcomes.
A new international association aimed at tackling legal, privacy and intellectual property issues around social media and digital platforms has officially launched.
Consumers are increasingly aware fast fashion is having a detrimental impact on the environment and communities, with its high volumes of cotton consumption, sweatshop working conditions and toxic industrial waste.
Conversations have always been at the heart of customer service and brand engagement. But the proliferation of digital technology, mobile devices and now messaging apps have brought a new age of direct commerce to life, making it possible for brands to engage in more personalised dialogues with customers anywhere and anytime.