LinkedIn to buy Pulse, maker of mobile news reader app

With the acquisition, the professional networking site aims to boost its content-publishing capabilities

LinkedIn, the world's largest professional networking site, continues to beef up its content publishing platform with its agreement to acquire Pulse, which makes a mobile news aggregation, reader and content distribution application.

LinkedIn has been broadening its site's scope in recent years beyond its core feature of individual professional profiles, where people post career-related information and network with other members.

The Pulse acquisition fits into LinkedIn's recent push around becoming a repository of news articles and columns published by media outlets and professional authors, as well as of member-generated posts, primarily about career advancement and business.

"We believe LinkedIn can be the definitive professional publishing platform -- where all professionals come to consume content and where publishers come to share their content," wrote Deep Nishar, LinkedIn's senior vice-president, products and user experience, in a blog post. "Millions of professionals are already starting their day on LinkedIn to glean the professional insights and knowledge they need to make them great at their jobs."

"Pulse is a perfect complement to this vision," he said.

The deal, expected to close this quarter, is worth about US$90 million (AUD$85.31m), approximately 90 per cent stock and 10 per cent cash.

Ankit Gupta and Akshay Kothari started Pulse in 2010 as a class project at Stanford that grew out of their dissatisfaction with mobile news reading. With Pulse, they aimed for "an effortless experience, with clean design and easy access to all of our favourite sources," they wrote in a separate blog post on Thursday.

Pulse, available for iOS and Android devices, will remain available in its current form for now, and the two teams will work to extend it and create "new offerings," they said, without going into details. It has more than 30 million users in 190 countries, and is growing its user base by about 1 million people per month. It's used by more than 750 publishers.

Meanwhile, as of the end of 2012, LinkedIn had topped 200 million registered members located in more than 200 countries.

Last month, LinkedIn announced a revamping of its search engine, a move intended to make it easier for its members to find information on the site, as the volume of content increases and becomes more varied.

Follow CMO on Twitter: @CMOAustralia or take part in the CMO Australia conversion on LinkedIn: CMO Australia.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Un-complicating multi-channel marketing: 5 actionable steps

There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.

Aaron Agius

Co-founder and managing director, Louder Online

People in vegan houses shouldn't throw bacon

Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?

Abbie Love

Strategist, Ikon Communications

The role of the CMO is evolving: Are you keeping up?

My (amazing) vacation in the Galapagos Islands earlier in the year got me thinking about Charles Darwin and his theory of evolution. What does this have to do with the role of today’s CMO, you ask? Plenty.

Sheryl Pattek

Vice-president, executive partner

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...


Four ways to use social media to boost customer loyalty

Read more

It’s excellent aiming to resurrect the complete within the hearts and minds of connected customers, moreover because the terribly relevan...

CMO Interview: How Kodak’s global CMO is bringing the brand back from the brink

Read more

Great to see ActiveCampaign's growth funded with some serious money.As a platform, it's up there with the usual suspects in terms of feat...

Lawrence Ladomery

CMO's top 10 martech stories for the week - 13 October

Read more


Kerry Edwards

Open Colleges taps into social for better student interaction

Read more

Or just go to sites like www.shopsthatshiptoaustralia.c... and others and be sure that the stores will send to where you live :-)


Why online shopping is like dating – RedBalloon CEO

Read more

Latest Podcast

More podcasts

Sign in