In order to succeed in today’s fast-paced world, B2B marketers need to jointly develop a digital vision for their organisation in partnership with the CIO, Avanade’s marketing chief claims.
The Association for Data-Driven Marketing and Advertising (ADMA) launched a brand new education curriculum, ADMA IQ, in order to upskill today’s marketers in order to succeed and innovate in today’s ever evolving market.
Marketers have been on an aggressive march towards digitisation and are expected to spend $32.4 billion globally on marketing technology by the year 2018, according to IDC. But what many are struggling with is demonstrating martech’s positive ROI.
Like any sector in Australia, the motor industry is seeking to find more innovative and creative ways to engage customers through digital and social channels.
Vodafone has revealed a partnership with Qantas as well as waived a $5 New Zealand daily roaming charge for local customers as part of its latest strategic moves to boost customer loyalty and engagement.
The traditional model of investing thousands into magazine advertising is declining as brands are taking publishing into their own hands, generating custom print and digital magazine content to drive customer engagement.
Marketers looking to deliver exceptional customer experiences are increasingly turning to personalisation. But a new report has found most are still struggling to deliver, with less than three in 100 boasting the single customer view needed to turn discrete marketing activities into ongoing, targeted customer engagements.
Tyre purchasing has traditionally been an offline affair in Australia, but JAX Tyres spotted a valuable opportunity to take its business to the ecommerce space. And over the past 18 months, the retailer has rapidly gained a competitive lead in the industry thanks to its digital edge.
Organisations this year will shift towards actionable change through human-centred design as customer expectations become more ‘liquid’, a recent report claims.
No more long ATM queues or credit card hassles, now you can pay your way through a day at the races with your mobile phone, with the rollout of Clipp’s cashless technology by the Australian Turf Club.
International advertising, marketing and public relations agency, Ogilvy & Mather, is looking to cement a position with CMOs in the modern marketing agenda with the launch of OgilvyRED, a new consulting arm that brings together senior strategic specialists to consult on marketing transformation for brands in Asia Pacific.
In a double twist of fate, Woolworths announced its decision to offload home improvement and hardware chain Masters, at the same time rival Wesfarmers revealed its DIY expansion with an offer for Homebase, the UK’s second-largest hardware chain.
With the proliferation of services bidding platforms like The Quote Company, where suppliers like plumbers and electricians ‘bid’ on quotes to potential customers, the pressure is to find innovative ways to stand out from the crowd.
Online booking platform, Booking.com, has launched a free online customer engagement tool 'Resolution Translator', which pairs a traveller’s New Year’s resolutions to destination and hotel ideas.
Australian customer-insight startup, Beehaviour, has launched its patented proprietary software that will allow market researchers and organisations to gather information about online consumer behaviour.
