Ogilvy & Mather launches new consulting arm focused on marketing transformation

The global advertising, marketing and public relations agency announces a new specialist firm for brands in the Asia-Pacific to help them comes to terms with the modern marketing age

OgilvyRED's new Chairman, Jerry Smith, will have a dual role maintained alongside his position as President & CEO for OgilvyOne Worldwide
OgilvyRED's new Chairman, Jerry Smith, will have a dual role maintained alongside his position as President & CEO for OgilvyOne Worldwide

International advertising, marketing and public relations agency, Ogilvy & Mather, is looking to cement a position with CMOs in the modern marketing agenda with the launch of OgilvyRED, a new consulting arm that brings together senior strategic specialists to consult on marketing transformation for brands in Asia Pacific.

OgilvyRED will be led by Lucy McCabe, who has been appointed president for Asia-Pacific. Commenting on the launch, McCabe said the firm's clients are facing bigger challenges and asking tougher questions than ever before.

"Technology has driven real change in consumer behaviour in an ever more fragmented marketing environment," she said. "CMO’s know that they need to drive transformation and innovation and have big ambitions, but there is a very real gap in organisational ability to design and orchestrate that change. This is where we step in - to help them design, quantify, and execute with a measurable ROI."

OgilvyRED Asia-Pacific's newly appointed chairman is Jerry Smith, who will maintain a dual role alongside his position as president and CEO for OgilvyOne Worldwide in the region.

"OgilvyRED in North America and Europe has already been enormously successful in helping our clients drive the marketing transformation they need for the long-term. So it’s an exciting time to roll out this capability for the brands we work with here in Asia," Smith said.

The new consulting arm launches across more than 10 countries regionally and with six specialist practices, each led by an expert in their field. They are: Brand Strategy, Customer Strategy, eCommerce, Influencer Strategy, Data & Marketing Analytics, and Marketing Technology.

“Brands clearly need specialist advice when it comes to emerging areas such as e-commerce and technology," said chairman and CEO of O&M in Asia-Pacific, Paul Heath. "This typically doesn’t come from a traditional agency approach with a communications brief. With OgilvyRED sitting at the heart of the O&M Group, it gives us a unique ability to bring together strategic and executional capabilities unlike other consulting firms in the market”.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Un-complicating multi-channel marketing: 5 actionable steps

There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.

Aaron Agius

Co-founder and managing director, Louder Online

People in vegan houses shouldn't throw bacon

Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?

Abbie Love

Strategist, Ikon Communications

The role of the CMO is evolving: Are you keeping up?

My (amazing) vacation in the Galapagos Islands earlier in the year got me thinking about Charles Darwin and his theory of evolution. What does this have to do with the role of today’s CMO, you ask? Plenty.

Sheryl Pattek

Vice-president, executive partner

It’s excellent aiming to resurrect the complete within the hearts and minds of connected customers, moreover because the terribly relevan...


CMO Interview: How Kodak’s global CMO is bringing the brand back from the brink

Read more

Great to see ActiveCampaign's growth funded with some serious money.As a platform, it's up there with the usual suspects in terms of feat...

Lawrence Ladomery

CMO's top 10 martech stories for the week - 13 October

Read more


Kerry Edwards

Open Colleges taps into social for better student interaction

Read more

Or just go to sites like www.shopsthatshiptoaustralia.c... and others and be sure that the stores will send to where you live :-)


Why online shopping is like dating – RedBalloon CEO

Read more

Personalisation is the key. Customers demand a very relatable and well defined CX where the sincerity and understanding of their disposit...

Hitesh Parekh

In pictures: Improving cutomer experiences through smart personalisation

Read more

Latest Podcast

More podcasts

Sign in