Stories by Azadeh Williams

Technology has driven a lot of change in the out-of-home advertising space and providers like oOh!media have been instrumental in creating campaigns that boost engagement and customer experience with brands.

UK department store, John Lewis, has tried and tested multiple innovation tactics in order to disrupt itself and meet the needs of the modern customer-led, omnichannel environment. And it’s gained international kudos as a result.

The pressure on Suncorp to boost its productivity and maintain its competitive edge has triggered a significant re-think of its data analytics strategy.

Digital, data and technology have changed the face of marketing as a function, and triggered a seismic shift in the skills needed to be more agile and adaptable.

tech startup GetCapital has appointed its first head of marketing, Claire Morgan to lead its customer-centric approach in the B2B fintech stapce.

The new programmatic ecosystem is complex, heavy on data and ever-evolving, so how can brands differentiate themselves and survive this increasingly complex space?

“Programmatic is this intersection of creativity and data science, and at Expedia we merge these two things together to use creativity, but empower it with data science,” says Expedia’s head of brand marketing, Vic Walia.

Taking a company through a marketing transformation exercise, from digital through to data and rebranding, doesn’t happen overnight. But one company showing it can be done swiftly and successfully is data protection and information management company, Commvault.

In the past few years, more and more brands have jumped on the masterbrand bandwagon, merging product offerings into one overarching campaign in an effort to emotionally connect with their customer on a more holistic level.

The most pressing challenge for businesses using social media is content creation, a recent report by Hootsuite found.

The new Plan-et app set to launch this week is designed to drive engagement to businesses who list their lifestyle and services offerings to customers looking for places to shop, where to eat, where to sleep, what to do to and even looking for a new job.

L'Oréal’s in-store click to buy functionality in its augmented reality app, Makeup Genius, is now live, offering customers to purchase cosmetics directly via Priceline online.

The travel industry is experiencing a major digital transformation, with technology firms like Travelport offering agencies and airlines innovative booking and payment capabilities to give end users a more seamless and integrated experience.

Cricket Australia has brought on a new asset management platform from Prime Focus Technologies to improve the way it manages its digital content.

The pressure to remain digitally agile and competitive leaves CMOs vulnerable to quickly embracing the latest fad or gimmick, without asking whether it really will be the next big thing, or just a waste of money and time. So how do you ensure you're not buying a martech lemon?