Growth in marketing budgets has stalled after continued increases over recent years, according to a survey by Gartner.
Suncorp has appointed former Service NSW CEO, Dr Rachna Gandha, to the newly created role of executive GM of commercialisation and implementation.
Horticultural research foundation, Hort Innovation, has launched a new augmented reality campaign designed to revive Australia’s love for styling homes with plants, and raise awareness of the health and wellbeing boost of embracing more greenery.
Foxtel is heating up competition in the streaming device market by unveiling its new ‘plug and play’ Foxtel Now device, only weeks after the launch of Telstra TV.
Australian tech company Oxil has launched a new app to boost the health and wellbeing of adolescent children by enabling them to track food intake, level of activity and potentially, break bad habits.
The rise of content marketing, influencer marketing and social media engagement is changing the way marketers work with their legal, regulatory and corporate affairs teams.
Balancing short-term growth and brand building while leveraging the right data to serve the customer continues to present both challenges and opportunities, local marketers say.
The rise of global fashion retailers in the Australian marketplace is placing increasing pressure on local brands to find more innovative ways to boost loyalty and drive engagement, which is what Country Road achieved recently by leveraging Stocard’s mobile loyalty technology.
Increased car sharing, the rise of Uber, trends of people getting their licences and buying new cars later in life, and the prospect of ‘driverless’ cars’ have fuelled widespread speculation that car ownership will drop as much as 90 per cent in the future. But for Toyota senior enterprise architect, David Johnston-Bell, the ‘death of the car’ concept is premature.
Melbourne-based Swinburne University has partnered Adobe to offer a new postgraduate course for marketing professionals seeking to learn the latest march skills, featuring Adobe Experience Cloud.
Cirque du Soleil has leveraged data processing technology in order to offer spectators a more immersive, interactive and personalised experience during its latest tour in Australia.
Data is seen is a not just a resource but a golden asset for the Bank of New Zealand, something the bank recognised five years ago as having the potential to create a real competitive advantage, Bank of New Zealand’s manager of systems and information, finance, Duane McLeod, says.
The online bookseller marketplace is increasingly competitive, but Australia-based Booktopia is showing it’s possible to obtain growth and increased conversion by adopting the right digital strategy.
Gen Z are already becoming more influential than Millennials, so if you’re not talking to them now, you’re really going to miss out in the longer term, Unidays' APAC vice-president, Ed Schmidt, claims.
A national sport with passion and drive behind its marketing team, Cricket Australia has come leaps and bounds in offering excellent customer experience and boosting fan engagement.
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