Global performance management company Nielsen and data and analytics provider Veda announced a new collaborative solution for marketers and advertisers to better identify and track marketing strategies against their own targets and not the market.
Industry disruption caused by an unlikely competitor and the uberisation of business have become dominant concerns of the c-suite, a global IBM report revealed.
Leveraging deeper customer insights to drive personalised experiences requires more than simply customer journey mapping, according to SugarCRM CMO, Jennifer Stagnaro.
Shopping app, Catchoftheday, has launched its Club Catch loyalty program, a fee-based, online-only club where members are rewarded for their loyalty with perks like free shipping, priority access to deals and 7-day customer service.
Today’s marketers are experiencing high levels of “infobesity” that can cause a disconnect between their brand and customers.
Teradata has become the latest vendor to introduce data management platform capabilities into its marketing cloud, aimed at unifying advertising and marketing data for real-time customer interactions across all channels.
For the past five years, Just Group has been on a digital journey to revolutionise its online retailing strategy and expand its customer reach.
Australia is fast approaching the tipping point where mobile is acknowledged as the primary device to reach and engage consumers on, Marchex’s new country manager claims.
Not enough is being done by organisations to have real-time, authentic conversations with customers that build deeper, long-lasting relationships, according to IBM’s GM of customer platforms.
Global data and tag management company, Ensighten, has raised US$53 million in debt and equity financing to further its plans to expand its omni-channel customer management offering.
Customer experience software vendor, MaritzCX, has opened its Sydney office, already enlisting Qantas, JAX Tyres and Public Transport Victoria as some of its domestic clients.
In a data-saturated era, the pressure is on marketers to find simpler ways to keep analytics targeted and relevant.
Just like dating, the online shipping experience is about fostering and ongoing, trusting relationship, Redballoon CEO, Nick Baker claims.
The pressure is on organisations to optimise the value of social media, cloud-based computing, mobile technology and big data analytics by embracing digital transformation from the top down. Yet according to a new study, one third of companies still have businesses split between digital and traditional practices, and only one in 20 claim a seamless customer experience across channels throughout the purchase cycle
It seems that some companies go out of their way to aggravate and abuse their customers, and some are terribly good at it, according to Teradata’s Global Industry Evangelist, John Timmerman.
