It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.
Global data and tag management company, Ensighten, has raised US$53 million in debt and equity financing to further its plans to expand its omni-channel customer management offering.
Existing investors Insight Venture Partners, Lead Edge Capital, Mack Capital and Volition Capital led the new funding round, with participation from Silicon Valley Bank. The fresh capital will be used to accelerate innovation and sales of Ensighten’s customer data platform, which is comprised of enterprise tag management, mobile app deployment and optimisation, and customer profile creation and activation.
To date, Ensighten has had a banner year in 2015, adding the likes of Christopher & Banks, Citibank, Coca-Cola, Colgate-Palmolive, Delta, HD Supply, M7, Nationwide, PayPal and SunTrust Bank to its client base.
Last year, the tag and data management vendor acquired marketing analytics provider, Anametrix, as it looked to shore up a stronger position in the race to own marketing budgets. In 2013, it acquired UK-based rival, Tagman, doubling its customer base to more than 300 organisations globally and expanding its presence into the UK and European market.
“Ensighten helps some of the biggest brands in the world transform their marketing operations by making it easy to leverage their most prized asset: customer data,” Insight Ventures Partners managing director, Nikitas Koutoupes, said. "We are excited to have the opportunity to further our investment in Ensighten, which plays a highly strategic and foundational role within the marketing data infrastructure of its global brands."
The US firm, which is headed up in Australia by Chris Brinkworth, has ranked within the Inc. 500 for the second consecutive year, with sales growth of 1012 per cent over the last three years thanks to a surge in customer growth and retention.
The company has also seen rapid overseas growth and investment, including the appointment of industry veteran, Ian Woolley, as general manager of EMEA.
“Ensighten's momentum and success in addressing enterprise-level challenges around data management and unification made this an easy decision," said Volition Capital managing partner, Larry Cheng. “We were impressed by the growing pedigree of global brands, the vision and the experience of the management team.”