Less than 10 per cent of businesses globally have managed to build an intelligent enterprise capitalising on new technology and service capabilities, according to PricewaterhouseCoopers' senior manager of digital intelligence, Tim Lovitt.
Engagement, social connection and more personalised technology are key themes and trends in terms of customer engagement. They’re also driving mobile marketing as the new frontier of the digital landscape.
Customers are less interested in hearing you talk, than in you talking to them, according to Vodafone marketing and communications general manager, Nilanjan Sarkar.
With marketing trends being dominated by big data and automation, marketers still struggle with grabbing the customer’s attention – and keeping it. In a choice-rich digital space, Yatango decided to use hyperpersonalisation, empowerment and transparency to give the control back to their customers.
Consumers are not just the curators and critics of a brand’s content, they must also be part of the creative process, AOL’s digital prophet, David Shing (also known as ‘Shingy’) claims.
With the online fashion space saturated with content, the pressure is on retailers to find innovative ways to engage effectively with consumers. One e-commerce site, Stylematch, has adopted a ground-breaking way to leverage content aggregation, curation as well as customer engagement.
We are living in an increasingly digital age where consumers have more power, and there are more marketing tools to address them than ever before. But according to senior manager of strategic consulting at Oracle Marketing Cloud, Christian Hyland, said marketers are torn between meeting customer demand and the challenge to deliver hard ROI quickly.
With customers being more time poor than ever before, the pressure is on service providers to provide quick, seamless solutions integrated with the latest in tech development.
A recent survey has shown Australian businesses are facing a significant competitive disadvantage through a digital skills shortage and while organisations seem very aware of it, they lack the strategy to address the shortfall.
The new content-heavy digital age is pulling publishers away from traditional, marketing strategies towards building strategic and highly targeted communities using their own channels.
A barrage of digital technology is causing customers to apply less rational decision-making processes, making their behaviour more difficult for marketers to anticipate.
Ubiquitous connectivity, cloud architecture, big data and artificial intelligence are the four enabling technologies expanding our digital capabilities and driving modern consumer experience, a new report claims.
With video advertising growing at a rapid pace, the pressure is on brands to look towards more innovative ways of generating shareable content.
As the digital space evolves at an increasing pace, the demand for marketers to keep up means organisations cannot afford to be complacent. For brands to simply survive let alone thrive in the digital space, training needs to be both timely, relevant and current.
In a digitally competitive environment, the pressure is on marketing and business leaders to find innovative ways to persuade, engage and influence their audience.
