There’s a lot of hype and buzz around retailers adopting new technologies, but many lack the marketing direction to employ these in a way that’s relevant to customers.
Ogilvy Australia revealed its new commercialisation arm, OgilvyVentures, along with a first-of-its-kind partnership with global IT and consulting business, Wipro Limited.
A recent report published by Forrester has shown major brands in Australia are giving customers a below-par online user experience compared to their global counterparts.
The Outdoor Media Association (OMA) is looking to build an automated transaction platform in a bid to create a one-stop hub for buying and selling out-of-home advertising in Australia across all formats.
Augmented reality (AR) is no longer reserved for gamers and gimmicks, it has become a powerful marketing tool, offering the ability to literally reshape the way brands interact with, monitor and track customer engagement.
Netvibes has announced the launch of its latest version of ‘dashboard of things’ (DoT), a programmable intelligence tool that allows businesses to create customised ‘potions’ to automate interactions between data, apps and connected devices.
Lendlease has unveiled a new-look logo and brand identity in a move that marks a new chapter for the Australian property group.
With a career spanning over fifteen years and across Australia, China, New Zealand and the US, Austbroker’s head of marketing, Vanessa Lyons, knows what it takes to make a successful international marketing executive.
Annual ideas festival, TEDxSydney, found an innovative, digitally-led way to expand its audience and drive community engagement this year: Through social media.
As more businesses spend big on search marketing, one digital marketing agency has found an innovative way to increase conversions and reduce cost per acquisition for its clients.
Static billboards and banners are a thing of the past as digital out-of-home advertising (DOOH) well and truly takes over, paving the way for more creative and powerful customer engagement strategies.
With cross-device marketing becoming a hotbed of activity, brands looking for innovative ways to be more visible to the right consumers at the right moment and right time. This week, a number of ad tech vendors announced plans promising to do just that, offering new tech features and partnerships aimed at helping improve ad visibility, data insights, and uniting desktop clicks and conversions with mobile activity.
The latest Australia and New Zealand Content Marketing Survey released by Castleford revealed 97 per cent of respondents plan to maintain or increase the time and resources they commit to content marketing.
Speaking at ADMA’s Techmix in Sydney, Foxtel’s head of digital Chris Smith and head of online performance and analytics, Willem Paling, revealed while the journey to take control of customer data and analytics from agencies back to in-house took longer than anticipated, the result was a stronger understanding of how the digital marketing ecosystem worked together.
Telstra has undergone significant shifts in its customer service strategy with its efforts to remain competitive and uphold its consumer promise.
