Beehaviour launches new online behaviour tracking software

The Aussie customer insight startup's new proprietary software offers deeper insights into online consumer behaviour

Australian customer-insight startup, Beehaviour, has launched its patented proprietary software that will allow market researchers and organisations to gather information about online consumer behaviour.

Beehaviour’s software triggers pre-programmed questions before, during and after participants browse the web from within their chosen natural environment. These pre-programmed questions allow researchers and clients alike to understand how and why specific metrics being measured may change because of online behaviour, such as Net Promoter Score (NPS), consideration and awareness.

The software also allows researchers to understand where the target audience browses, when they browse and for how long.

Beehaviour is the brainchild of 30 year-old Sydney-based market researcher Jordan Thomas, who along with his two other founding partners, have been developing and refining the software since 2013.

“After years of working across various market research sectors in both Australia and the UK, it became clear that there was a gap in the market that could only be filled by the creation of a new and wholly unique software platform,” Thomas said. “It seems simple, but the question that we can now answer for organisations is ‘why?’ And by understanding the ‘why’ we’re able to provide unmatched insights into the online behaviour of our clients’ target markets."

How Beehaviour works

A panel of identifiable respondents, reflective of a client’s target market or stakeholder group is recruited. This can even include internal groups such as employees. The respondents then download the browsing application onto any of the major browsers (Chrome, Safari, Firefox or Internet Explorer) and then click the ‘record button’ when they want to record a browsing session.

Participants can use the technology, with the click of a button, in their own homes without the need for observation and can easily pause recording if they do not wish their behaviour to be monitored on certain sites. At the same time, researchers program and trigger specific questions to be asked of the participants relating to their behaviour and online choices - pre, during and post browsing.

This allows researchers to form a deeper understanding of key motivational drivers for online behaviour and provides organisations with direct ‘voice of the customer’ feedback that can be in incorporated into such things as web design, product pricing and even new product development.

Testing with Tesco

Beehaviour has already been working with major international brands, such as Tesco, who have utilised the platform to obtain insights into the behaviour of students who are seeking jobs with the organisation.

By utilising the ‘voice of the graduate’ in the design of its Early Careers homepage, Tesco was able to garner direct feedback on the design of the site that was used to greatly simplify the homepage before the commencement of 2016 enrolments.

“Our new software will provide market researchers with unparalleled behavioural insights and understanding which we hope will lead to better products and services, and ultimately better customer experience and outcomes,” Thomas said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Putting experience design and strategy in the spotlight

​A few years ago, there was lots of chatter about the elusive UX unicorn; a mythical person capable of delivering everything from research to design to development. It became an obsession for the industry, sparking debate about whether this was the metaphor for how unreasonable our expectations of designers had become, while some felt it was what all designers should be aspiring to.

Tracy Brown

Experience design strategy director, DT

Making sense of artificial intelligence

When new trends and technologies burst onto the marketing scene, there’s always a frantic effort to either keep up or provide guidance, especially when serious amounts of money are involved. It happened with social media, it happened with personalisation and big data, and it’s happening now with artificial intelligence.

Phil Whitehouse

Asia-Pacific innovation lead, DigitasLB

4 key findings on the state of B2B marketing

The ​2016 B2B Marketing Outlook Report​ was recently published by Green Hat in conjunction with ADMA for the sixth consecutive year. It highlights the most significant trends from 2015 and shows B2B marketers what’s in store for the year ahead.

Andrew Haussegger

Co-founder and CEO, Green Hat

Martech will definitely make everything better especially when it comes to marketing and sales. Any business not comfortable with it shou...

TapAnalytics

Marketo’s CEO talks martech industry consolidation and his enterprise customer ambitions

Read more

You can also try this leads to revenue calculator tool (it's free): https://www.strategic-ic.co.uk...

Fes Askari

​The dangers of misaligning your marketing budget with business goals

Read more

“We wanted to provide was a way for a customer to have a seamless experience as they went across channels,” Marrocco added. “So if your c...

Sarah

​Telstra’s mission to match the offline experience with online customer service

Read more

You have the right to know what happened that made AI possible, after all these years.I discovered and patented statistics on unstructure...

Ilya Geller

Making sense artificial intelligence - Food for thought - CMO Australia

Read more

I hope this trickles down to job opportunities and more analytics based careers on the government.

Ale Xandra

Australian Open details data analytics improvements driving digital fan engagement

Read more

Latest Podcast

More podcasts

Sign in