Telstra confirms outside candidate to replace Buckman as media and marketing chief

The new recruit will take over as group managing director of media and marketing from 25 November

Telstra has confirmed it has appointed an outside candidate, Joe Pollard, as its new group managing director of media and marketing, to directly succeed Mark Buckman.

Buckman quit his role as group manager of media and marketing in July, five months after being promoted to the position. He joined the ASX-listed telco in 2011 as chief marketing officer and officially finished up in September.

Pollard will take the reins across both the media and marketing teams. As previously reported in CMO, Telstra had initially considered splitting the role into two, before finding a suitable candidate to do both jobs.

Pollard was most recently the CEO of advertising agency, Publicis Mojo, for nearly two years and is a non-executive director of ninemsn. Prior to that, she was the CEO of ninemsn for three years, rising from director of sales and marketing.

Her resume also includes 10 years with Nike, firstly as the global head of digital, media and content for eight years, then as marketing director at Nike Japan.

In a statement, Telstra Retail group executive, Gordon Ballantyne, said Pollard was a highly regarded media and marketing executive with an extensive and distinguished career both in Australia and overseas.

“Joe’s strategic digital credentials will enhance our already strong media and marketing capabilities,” he said. “Her appointment comes at an important time as we continue to develop our media business as a key growth opportunity and continue to grow the value of the Telstra brand.”

Pollard starts on 25 November and will report directly to Ballantyne. The telco said there are no other changes to reporting lines across the media and marketing teams.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Read more: Vodafone appoints new CMO, customer services director

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

Read more

I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

rush essay reviews

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

Read more

Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

Read more

Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

Read more

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in