Vodafone appoints new CMO, customer services director

Two new hires are Globe telecom and Telstra, respectively

Vodafone Australia has confirmed the appointment of Globe Telecom’s Loo Fun Chee as its new chief marketing officer.

Chee replaces Kim Clarke, who leaves the telco this month after just over two years as its CMO. She is relocating to Australia from the Philippines, where she is currently senior advisor and head of consumer marketing and was responsible for driving growth in mobile data monetisation, customer loyalty management, business intelligence and digital marketing.

Chee’s resume also includes channel marketing and retail-oriented roles with Maxis Communications, along with client services positions at JWT in Malaysia looking after brands such as Citibank, Unilever and Nestle. She commences her new role on 5 January.

Vodafone has also appointed Errol van Graan as its new director of customer service. He comes from Telstra, where he was director of consumer sales and service contact centres, and joins the group on 11 February 2015. Graan is replacing sales and service director, Cormac Hodgkinson.

The two appointments are the latest in several senior leadership role changes at Vodafone in the past year.

The telco also appointed new CEO, Inaki Berroreta, in March following the departure of Bill Morrow to NBN Co.

“Vodafone has set its sights on some strong business performance targets in 2015, and I am confident that I have the right leadership team in place to deliver them,” Berroeta said.

“Errol and Loo Fun both bring considerable expertise and experience in diverse markets and I look forward to the impact they will make at Vodafone in Australia. We’re looking forward to the year ahead.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

The great unlearning: How brands can assist with the adoption of voice

Mainstream adoption of voice technology will be all about what consumers are learning not to do.

Ash Mustchin

Director, digital and experiences, Principals

Why getting intimate is key to creating a great customer experience

According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.

Pip Stocks

CEO and founder, BrandHook

'to lesson screen time'LOL someone needs a lesson on how to lessen typos.

Andrew Ward

Golden Circles invests in content play to drive brand purpose

Read more

Hey Nadia, interesting read. We have all read about what your chatbots should offer or have but haven't came across with anything about w...

Ashish K Jain

What not to do when building chatbots and voice-based brand interactions

Read more

There are some many other great solutions compared to the ones you listed here. Our clients left some of those and switched to MARA (getM...

Alexandru Rada

CMO's top 10 martech stories for the week - 9 June

Read more

Charming Shane. You know this is a public forum, right ?

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

I agree customer intimacy is a great way of creating better customer experience. Especially in the Insurance and Financial industry. Her...

Jessicalopez1989

Why getting intimate is key to creating a great customer experience and optimising customer value

Read more

Latest Podcast

More podcasts

Sign in