Vodafone appoints new CMO, customer services director

Two new hires are Globe telecom and Telstra, respectively

Vodafone Australia has confirmed the appointment of Globe Telecom’s Loo Fun Chee as its new chief marketing officer.

Chee replaces Kim Clarke, who leaves the telco this month after just over two years as its CMO. She is relocating to Australia from the Philippines, where she is currently senior advisor and head of consumer marketing and was responsible for driving growth in mobile data monetisation, customer loyalty management, business intelligence and digital marketing.

Chee’s resume also includes channel marketing and retail-oriented roles with Maxis Communications, along with client services positions at JWT in Malaysia looking after brands such as Citibank, Unilever and Nestle. She commences her new role on 5 January.

Vodafone has also appointed Errol van Graan as its new director of customer service. He comes from Telstra, where he was director of consumer sales and service contact centres, and joins the group on 11 February 2015. Graan is replacing sales and service director, Cormac Hodgkinson.

The two appointments are the latest in several senior leadership role changes at Vodafone in the past year.

The telco also appointed new CEO, Inaki Berroreta, in March following the departure of Bill Morrow to NBN Co.

“Vodafone has set its sights on some strong business performance targets in 2015, and I am confident that I have the right leadership team in place to deliver them,” Berroeta said.

“Errol and Loo Fun both bring considerable expertise and experience in diverse markets and I look forward to the impact they will make at Vodafone in Australia. We’re looking forward to the year ahead.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Is artificial intelligence riddled with bias?

The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.

Katja Forbes

Founder and chief, sfyte

5 things every business can do to drive brand loyalty

If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.

Catherine Anderson

Chief customer officer, Powershop Australia

What the modern gig economy is doing to customer experience

Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.

Dr Chris Baumann

Associate professor, Macquarie University

Thank you! That was useful to know.

Belia Adam

Why your best social marketing brand tool could be hiding in plain sight

Read more

Because you are missing the point of the term "disruption"

Sean

Uber for the truckies: How one Aussie startup is disrupting the freight industry

Read more

Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...

Quasi Carbon

Unilever CMO threatens Facebook, Google with digital advertising boycott

Read more

How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M

Alex Atmavan

Rethinking gamification in marketing

Read more

True Local - one of the least credible review sites on the entire internet.

MyNameIsStomp

Former Virgin Mobile CMO and CEO joins oOh! as first customer chief

Read more

Latest Podcast

More podcasts

Sign in