Two new hires are Globe telecom and Telstra, respectively
Vodafone Australia has confirmed the appointment of Globe Telecom’s Loo Fun Chee as its new chief marketing officer.
Chee replaces Kim Clarke, who leaves the telco this month after just over two years as its CMO. She is relocating to Australia from the Philippines, where she is currently senior advisor and head of consumer marketing and was responsible for driving growth in mobile data monetisation, customer loyalty management, business intelligence and digital marketing.
Chee’s resume also includes channel marketing and retail-oriented roles with Maxis Communications, along with client services positions at JWT in Malaysia looking after brands such as Citibank, Unilever and Nestle. She commences her new role on 5 January.
Vodafone has also appointed Errol van Graan as its new director of customer service. He comes from Telstra, where he was director of consumer sales and service contact centres, and joins the group on 11 February 2015. Graan is replacing sales and service director, Cormac Hodgkinson.
The two appointments are the latest in several senior leadership role changes at Vodafone in the past year.
The telco also appointed new CEO, Inaki Berroreta, in March following the departure of Bill Morrow to NBN Co.
“Vodafone has set its sights on some strong business performance targets in 2015, and I am confident that I have the right leadership team in place to deliver them,” Berroeta said.
“Errol and Loo Fun both bring considerable expertise and experience in diverse markets and I look forward to the impact they will make at Vodafone in Australia. We’re looking forward to the year ahead.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.
If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.
Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Thank you! That was useful to know.
Belia Adam
Why your best social marketing brand tool could be hiding in plain sight
Because you are missing the point of the term "disruption"
Sean
Uber for the truckies: How one Aussie startup is disrupting the freight industry
Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...
Quasi Carbon
Unilever CMO threatens Facebook, Google with digital advertising boycott
How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M
Alex Atmavan
Rethinking gamification in marketing
True Local - one of the least credible review sites on the entire internet.
MyNameIsStomp
Former Virgin Mobile CMO and CEO joins oOh! as first customer chief