Telstra has confirmed its CMO, Mark Buckman, has resigned from his post just five months after being promoted and four years after joining the group.
In a statement, the telco confirmed Buckman would be leaving the organisation to relocate to the UK for family reasons. The news comes five months after Buckman’s role was expanded to group managing director, media and marketing, overseeing all of Telstra’s brand and digital media growth activities and sitting on the executive committee.
In the statement, Telstra Retail group executive, Gordon Ballantyne, thanked Buckman for his contribution.
“Since joining Telstra as the chief marketing officer in 2011, Mark has played a pivotal role in helping to transform the company into a vibrant and engaging brand and an organisation with innovative and creative content for the customer,” he said.
“Mark has left a wonderful legacy at Telstra, and this extends to the extremely capable and talented teams he has led.”
Telstra will work with Buckman on his transition out of the business in the next few months. A Telstra spokesperson told CMO it will be considering two separate appointments covering the marketing and media functions.
Buckman joined Telstra initially as chief marketing officer. His role was expended in 2013 to encompass digital media and IPTV. Prior to this, he was the CMO at Commonwealth Bank for seven years.
Among his career highlights at Telstra was the launch of its content partner brand, T-Media.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...
Tareq
Digital disruption isn’t disruption anymore: Why it’s time to refocus your business
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration