Apple's Phil Schiller crowned Forbes most influential CMO in 2014

Apple's global product marketing leader tops the list for the third year in a row with a score three times higher than nearest rival, David Lauren

Apple global product marketing leader, Phil Schiller
Apple global product marketing leader, Phil Schiller

Apple’s Phil Schiller has again topped Forbes’ list of the world’s 50 most influential CMOs for the third year in a row.

The Apple marketing chief earned the top spot with a score three times higher than the list’s second most influential CMO, the executive vice-president of advertising, marketing and communications at Ralph Lauren, David Lauren.

Rounding out the top five are global CMO for the Chevy brand at General Motors, Tim Mahoney; Ford’s global marketing, sales and services chief, Jim Farley; and Hasbro’s global CMO, John Frascotti.

The Most Influential CMO list is produced by Forbes in partnership with analytics vendor, Appinions, and is based on an analysis of CMOs across the top 500 companies on Forbes’ Global 2000 Biggest Public Companies list.

Related: Forbes 2013 most influential CMO list

CMOs were judged on the impact of their thoughts and opinions through news articles, blogs and social media between 26 July and 14 October 2014.

In a statement, Forbes said Schiller’s win was proof of both the broad media interest in Apple, as well as a clear strategy to put his name and opinions in the press continuously. He was one of eight CMOs within the top 50 to register influential opinions and reactions more than twice a week and was given a boost by the recent launch of Apple’s new iPhone 6.

The report also noted the bottom half of the top 50 CMOs only registered influential opinions three times per month or less.

Technology was the industry most prominent across the top 50 list, accounting for 41 per cent of total influence with six CMOs listed. This was followed by automotive and apparel.

Read more: CMOs gain more revenue responsibility but still struggling to own customer conversion
10 leadership strategies every CMO should be embracing

The report also looked at the most influential brands across a range of hot topic areas. In advertising and marketing generally, the top five brands were Facebook, Samsung, Google, Apple and Red Bull, while for mobile marketing, top brands were Facebook, Google, yahoo, Twitter and eMarketer.

The most influential brands for big data were Amazon, IBM, Splunk, Intel and Verizon, while the most influential CMOs in this category were Amazon’s Ariel Kelman, Verizon’s Ken Dixson, Google’s Lorraine Twohill, AT&T’s David Christopher, and Cisco’s Blair Christie.

Top 10 CMOs
  1. Phil Schiller, EVP worldwide product marketing, Apple
  2. David Lauren, EVP advertising, marketing and communication, Ralph Lauren
  3. Tim Mahoney, global CMO for the Chevy brand General Motors
  4. Jim Farley, global marketing, sales and services chief, Ford
  5. John Frascotti, global CMO, Hasbro
  6. Kristin Lemkau, CMO, JPMorgan Chase
  7. Trevor Edwards, president, Nike Brand
  8. Beth Comstock, SVP and global CMO, General Electric
  9. Seth Farbman, global CMO, Gap
  10. Alain Visser, SVP sales, marketing and customer service, Volvo

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??

Harry

Sustainability of message: H2coco founder's commitment to consumers

Read more

Great message from an Aussie company about sustainable business practices, particularly packaging. Wish more businesses would think more ...

Krisy

Sustainability of message: H2coco founder's commitment to consumers

Read more

Well, I wish we could change the situation. But I am not sure it's possible.

Patricia Miller

Does social media make astroturfing acceptable?

Read more

Latest Podcast

More podcasts

Sign in