Apple's global product marketing leader tops the list for the third year in a row with a score three times higher than nearest rival, David Lauren
Apple’s Phil Schiller has again topped Forbes’ list of the world’s 50 most influential CMOs for the third year in a row.
The Apple marketing chief earned the top spot with a score three times higher than the list’s second most influential CMO, the executive vice-president of advertising, marketing and communications at Ralph Lauren, David Lauren.
Rounding out the top five are global CMO for the Chevy brand at General Motors, Tim Mahoney; Ford’s global marketing, sales and services chief, Jim Farley; and Hasbro’s global CMO, John Frascotti.
The Most Influential CMO list is produced by Forbes in partnership with analytics vendor, Appinions, and is based on an analysis of CMOs across the top 500 companies on Forbes’ Global 2000 Biggest Public Companies list.
Related: Forbes 2013 most influential CMO list
CMOs were judged on the impact of their thoughts and opinions through news articles, blogs and social media between 26 July and 14 October 2014.
In a statement, Forbes said Schiller’s win was proof of both the broad media interest in Apple, as well as a clear strategy to put his name and opinions in the press continuously. He was one of eight CMOs within the top 50 to register influential opinions and reactions more than twice a week and was given a boost by the recent launch of Apple’s new iPhone 6.
The report also noted the bottom half of the top 50 CMOs only registered influential opinions three times per month or less.
Technology was the industry most prominent across the top 50 list, accounting for 41 per cent of total influence with six CMOs listed. This was followed by automotive and apparel.
Read more: CMOs gain more revenue responsibility but still struggling to own customer conversion
10 leadership strategies every CMO should be embracing
The report also looked at the most influential brands across a range of hot topic areas. In advertising and marketing generally, the top five brands were Facebook, Samsung, Google, Apple and Red Bull, while for mobile marketing, top brands were Facebook, Google, yahoo, Twitter and eMarketer.
The most influential brands for big data were Amazon, IBM, Splunk, Intel and Verizon, while the most influential CMOs in this category were Amazon’s Ariel Kelman, Verizon’s Ken Dixson, Google’s Lorraine Twohill, AT&T’s David Christopher, and Cisco’s Blair Christie.
Top 10 CMOs
- Phil Schiller, EVP worldwide product marketing, Apple
- David Lauren, EVP advertising, marketing and communication, Ralph Lauren
- Tim Mahoney, global CMO for the Chevy brand General Motors
- Jim Farley, global marketing, sales and services chief, Ford
- John Frascotti, global CMO, Hasbro
- Kristin Lemkau, CMO, JPMorgan Chase
- Trevor Edwards, president, Nike Brand
- Beth Comstock, SVP and global CMO, General Electric
- Seth Farbman, global CMO, Gap
- Alain Visser, SVP sales, marketing and customer service, Volvo
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.
Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.
The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...
Fraction Tech
Is artificial intelligence riddled with bias? - Customer Design - CMO Australia
https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...
savefrom
iSelect outlines new approach to arrest ineffective marketing as its reports full-year results
https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...
savefrom
The Star's first CMO creates all-new marketing team
Good tips to follow. Thank you!
Anna Travis
5 things every business can do to drive brand loyalty
Thank you! That was useful to know.
Belia Adam
Why your best social marketing brand tool could be hiding in plain sight