Telstra

Strategy

10 lessons Telstra has learnt through its T22 transformation

​ There isn’t a business in Australia that hasn’t experienced some form of transformation as digital connectivity pervades every aspect of our products, services and experiences as consumers and businesses. Australia’s largest telecoms provider, Telstra, however, is arguably on one of the most ambitious programs of work right now.

Leadership

Conversations over a cuppa with CMO: Jeremy Nicholas, Telstra CMO

​The current global COVID-19 pandemic is resulting in unprecedented disruption to every aspect of our lives as marketing and brand professionals, from the ways we work, to how our organisations operate, and the way in which we acquire and engage customers. So we’ve drawn on our wonderful CMO50 alumni community to explore different aspects of the crisis facing all of us right now. In our first episode, we catch up with Telstra chief marketing officer, Jeremy Nicholas, on how he's helping the telco navigate the crisis and meet customer demand.

Leadership

Telstra appoints first CMO since 2016

​Telstra has its first chief marketing officer (CMO) since Joe Pollard, announcing CMO50 honouree Jeremy Nicholas has taken up the role.

CMO50 2019 #5: Jeremy Nicholas

Turn any which way at Telstra and you’ll encounter transformation. From the introduction of its T22 strategy, culling staff, product plans and pricing, to departure of former group executive for media and marketing and a significant executive reshuffle, through new organisational structures and Agile ways of working, the launch of 5G network and a technology overhaul, every aspect of the business has been disrupted.

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