Executive manager of brand and marketing resigns just after a year with the airline and just weeks after the launch of the 'Feels like Home' brand campaign
Qantas will make a decision shortly on a replacement for executive manager of brand and marketing, Tim McColl-Jones, after the leading marketer resigned last week.
In a statement to staff on Friday, Qantas’s group executive, brand, marketing and corporate affairs, Olivia Wirth, said McColl-Jones had made the decision to relocate back to Melbourne to spend more time with his family.
His resignation comes after just a year with the airline, and only weeks after Qantas launched its new multi-million dollar brand campaign, ‘Feels like Home’. Before joining the airline, McColl-Jones was an executive director at Clemenger BBDO, and also held a region director’s position at M&C Saatchi.
“While at Qantas, Tim has lead his team on a number of projects in a difficult and challenging period for our business including the ‘It’s About’ campaign, the sponsorship of The Voice and the recent ‘Feels like Home’ campaign,” Wirth stated.
“He leaves with our thanks for his work and we wish him all the best for the future.”
Wirth said Qantas plans to announce a replacement for this role shortly. In the interim, Tim’s direct reports will report directly to Wirth.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Read more: 5 Australian CEOs reveal what they want from CMOs
The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.
The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.
When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.
How much of customer experience is having the foresight to know what those individuals might like, versus asking them? In Episode 5 of this new podcast series, BrandHook MD, Pip Stocks, talks with Tammy Marshall about the importance of asking your customers questions, how consistency plays a role in engagement, but how the unexpected adds extra value.
We all know that digital marketing in order to promote a brand, products and services is by the use of electronic media. The evolution of...
Helaina Berry
Predictions: 17 digital marketing trends for 2017
Interesting insight, well explained and the examples are just apt.Thanks for sharing!
FreshMindIdeas
The politics of branding - Brand science - CMO Australia
When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...
Paulina Cameron
ADMA launches education program to tackle viewability, ad fraud and brand safety
Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...
gary packer
Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making
Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...
Tom
3 ways customer data can increase online sales conversion