Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.
Vodafone Australia has confirmed it is recruiting for a new CMO following news of the departure of current marketing chief, Kim Clarke.
A spokesperson for the telco said Clarke will leave Vodafone in November after just over two years in the position.
Clarke’s departure is the latest in a series of senior resignations from the telco including former CEO and now NBN Co chief, Bill Morrow, and general manager of brand and communications, Jana Kotatko.
Clarke was brought into Vodafone in 2012 by Morrow as part of his new-look executive transformation team, tasked with changing the organisation’s business course after years of significant customer losses and network problems.
In a statement, Clarke said it was time for her to take on new challenges, although she did not specify what these will be.
“Over the past two years, I’ve been fortunate enough to be part of this business turnaround,” she said. “We have achieved great leaps forward in our commercial results, the quality of the service we deliver to customers and most importantly in how our customers feel about us. I am really proud of what we have achieved and it’s been an absolute privilege to work with this team.
“I have great confidence Vodafone will continue this journey however it is now time for me to leave to take on other challenges.”
Vodafone CEO, Iñaki Berroeta, thanked Clarke for her contribution and said she was leaving behind a strong legacy and team.
“Since joining Vodafone in 2012, Kim has been integral in restoring Vodafone’s reputation through the creation and marketing of a range of fantastic consumer products, including our market-leading $5 international roaming plans and awareness around Vodafone’s high-speed 4G network following its launch in June 2013,”she stated.
“Kim’s passion and drive have been an inspiration to many who have worked with her.”
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