Meeting customers where they are is paramount to the success of any marketing team. As a result, text message (or SMS) marketing is one of the most efficient channels in a marketer’s toolkit. Understanding the ins and outs of an SMS approach, though, is no easy feat. With the right models, marketing teams can measure ROI and can see how effective SMS marketing can be. This brief shares guidance on how marketing teams can prioritise SMS as part of their marketing mix.
Everyone has heard that artificial intelligence (AI) can help take marketing to the next level. AI can help deliver personalisation and location-based marketing to improve conversions and increase average order values. When businesses are able to seamlessly build AI into their marketing clouds, it becomes simple and intuitive to use. This eBook outlines the five ways AI can boost marketing results.
SMS is one of the most engaged and highest ROI channels available to marketers, with a high volume of messages opened and the majority of them opened within a few minutes of receipt. But many marketing organisations still haven’t embraced the full power of SMS messaging, either because they don’t have customers’ mobile contact information and permission, or simply because they don’t know how to use this channel most effectively. This white paper explores the power of SMS and shares how businesses can use it in their overall communications and marketing strategy.
Marketers are pressured to launch campaigns and programs to grow the business faster than ever before. But marketing teams are still equipped with mediocre tools and technologies that only slow them down. Marketers should be empowered to quickly build highly engaging and memorable email campaigns without additional technical or creative resources. This brief outlines how No-code composer empowers faster productivity for email marketing campaigns.
By connecting brand and demand initiatives, deploying tools that can help the business realise revenue goals, and hiring talent that’s poised for human-cantered marketing, Chief Marketing Officers (CMOs) can drive the growth agenda for their business and prove the power of marketing simultaneously. This white paper evaluates the changing role of the Chief Marketing Officer, how CMOs can tap both technology and talent to maintain relevance, and keys to success moving forward.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
