The State of the CMO is designed to provide a benchmark in terms of the CMO’s position and marketing function, and shines a light on where marketing leaders are focusing their efforts as well as experiencing challenges.
CMO's State of the CMO is an annual research initiative aimed at understanding how Australian marketing leadership is evolving. This 2018 edition lookins into key aspects of the CMO position and marketing function, the professional standing of the marketing leader, remit, technology procurement and much more.
There’s a monumental shift occurring in marketing leadership across Australia, if you haven’t noticed. And according to CMO’s first ever Industry Survey 2014, it’s not just technology that’s providing the catalyst for change; it’s also the rise of marketing into a strategic business imperative. Our survey set out to understand the state of modern marketing leadership today, with a particular focus on how technological and digital innovation is changing the nature of customer engagement, as well as the strategic challenges CMOs face as they rise up the executive ranks.
In the 7th edition of the Digital Transformation Review, we hear insights from industry leaders on their experience with the digital disruption phenomenon. Find out: the answers to the key questions that organisations need to know, how to ‘win’ when responding to digital disruption and why you need to have a strategic plan, plus, insights from 8 of the top digital marketers sharing how they've successfully adapted and innovated new methods.
This whitepaper details how analytics and customer lifecycle management applications help improve the consumer experience.Look at why the insurance industry has operated the same way since its inception after the great fire of London – but ecommerce has disrupted that business model, how a world wide web of choices is shifting the balance of power and how Next Generation insurers will succeed by moving from policy-centric to customer-centric approaches for solicitation, up-selling, cross-selling and customer retention.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
