Helping brands and organisations understand the risk landscape and anticipate shifts in perception and consumer behaviour lies at the heart of Pulsar’s unique audience intelligence approach. By uniting conversational and behavioural insights with AI, Pulsar allows brands to recognise communities truly engaged with their industry, trend and offering. This includes communities they may not realise exist. Pulsar’s is an audience-first approach enabling CMOs to deep dive into behaviours, intentionality, associations and the customer experience to drive more effective and impactful campaigns and programs.
In an age where digital channels have become the primary way consumers communicate and relate, how an organisation manages brand perceptions and salience has transformed. It’s not just what brands say to the world. Misinformation is rife, and consumers are demanding communications link to action, and that businesses share corporate values openly. In this webcast, featuring reputation intelligence experts plus marketing chiefs from Mars and MyDeal, we explore the imperative to tune into consumer insight and cultural context through AI-powered audience intelligence to ensure your brand reputation management is proactive, not reactive.
The voice of customer can be found everywhere online, from social channels and forums to review sites, Twitter threads and Facebook community pages. But understanding the innumerable touchpoints each customer has with your brand, then harnessing these to improve customer experiences, clearly doesn’t come from waiting for brand mentions to filter through social media alerts. It’s high time marketers better understood behaviours to not just respond to but anticipate customers. This practical guide illustrates how top CX professionals use audience intelligence to more deeply understanding customers’ needs, priorities and pain points.
Dive into search and social intelligence and it is evident usage of ‘sustainability’ has transformed over the past decade. It’s equally clear there are evolving dimensions to sustainability motivator and behaviours depending on product, societal, environmental and brand perceptions and contexts. So what key moments have triggered those shifts over the past few years? Who are the main audiences participating in this conversation? What industries are – and should be – involved in public conversation around sustainability? And is solution or problem-oriented creative resonating most?
The variety of sunscreen products in-market provides consumers with choice. But it’s also a trigger for confusion, contradictory advice and emotionally loaded misinformation across online news and social platforms. Add unique Australian views on sunburn and promoting sun protection into the mix, and brands are facing dynamic buyer behaviours requiring a fresh narrative. Read this report to find out the drivers behind why people use sunscreen, key moments of audience engagement with sunscreen and SPF products, and how brands cut through the clutter and own communication spaces yet to be filled across this sector.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
