Sustainability

Leadership

Why marketers should stop emphasising ESG in creative

A new research paper by Forethought advisory is encouraging marketers to leave environmental, social and governance messaging and stories to the corporate affairs or PR teams and focus instead on attributes truly driving consumer brand choice.

Strategy

Havaianas puts foot forward towards sustainability

Five years ago, Havaianas Australia general manager, Tom Nolan, would have said maybe one out of 10 of the people calling into his company’s contact centre would have been asking about recycling the company’s iconic rubber footwear.

Leadership

Corporates: Be sure your CSR activities are up to the mark

Organisations looking to invest in corporate social responsibility (CSR) – and the positive corporate culture and image it encourages – should look for charities which plan their own closure, according to one of this year’s Pro Bono Australia’s Impact 25 winners.

Leadership

How these 4 CMOs are helping drive the sustainability agenda

Sustainability isn’t a new phenomenon, but the acceleration of social and cultural conscience over the past year has seen it increasingly become an actionable goal for organisations. Here, we explore how CMOs are driving the sustainability agenda

Leadership

Explainer: What is B Corp status?

When people think of an ethical company, Patagonia will often come to mind. It takes a minimalist approach to its environment impact with its materials and recycling and reuse policies for instances. It’s also a B Corp organisation, but it’s not alone on this. There’s a growing number of organisations looking to prove their credentials as businesses that care about more than just profit. So is doing good also good business sense?

Leadership

Coles launches new sustainability initiative

Coles is launching a new sustainability strategy built around the theme of ‘Together to Zero’, which includes targets to further reduce greenhouse gas emissions, a commitment to 100 per cent renewable electricity and sets a course to net zero greenhouse gas emissions.

Digital Marketing

Why green is best for Bondi Sands

Bondi Sands knew the Australian Open (AO) was the best platform to launch its new sunscreen range. “We thought what better way to showcase our sporting products, than at an iconic Australian sporting event,” said Bondi Sands CMO Alexandra Peek.

Strategy

Explainer: What is the circular economy?

The circular economy is expected to be worth $4.5 trillion by 2030, according to the World Business Council for Sustainable Development. Transforming the old ‘take, make and waste’ cycle with one that is structured around re-use, recycle and re-design will provide a host of new challenges and opportunities.

Leadership

TPG to launch new green-powered mobile brand

TPG has launched felix, Australia’s first telco brand to be powered by 100 per cent renewable energy. felix, which is also certified carbon neutral and digital-only, will go live over coming weeks. TPG Telecom CEO, Iñaki Berroeta, said the model is the way of the future.

Leadership

The holistic sustainability picture L'Occitane is pursuing

A partnership with the Foundation for National Parks & Wildlife to restore Australia’s natural habitats and vegetation after the devastating bushfires is just one further step in L’Occitane’s sustainability commitment as a brand and business.

People

CMO interview: Building sustainable brand connection at Kathmandu

More and more, consumers are looking for brands they can have an emotional connection with, says Kathmandu’s chief customer officer, Eva Barrett. And for the Australia and New Zealand-based outdoor apparel brand and retailer, credibility around sustainability will be key to achieving this as it works to build engagement locally and abroad.

Digital Marketing

Coca-Cola launches latest recycling initiative and sponsorship

Coca-Cola Australia and Coca-Cola Amatil, recently announced that all Coca-Cola soft drink brands bottles (600ml and below) and all water brands (600ml and below) in Australia are produced in 100 per cent recycled plastic bottles.

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Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

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Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

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More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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