Bunnings remains Australia’s most iconic audio logo but Menulog continues to rise up the ranks thanks to ongoing investment into its catchy tune and use of pop icons, the latest SCA iQ Veritonic Audio Logo Index 2022 reveals.
Digital Marketing
Southern Cross Austereo (SCA) is partnering up with Salesforce to unify its customer data sets and build out a single view of its audiences.
Digital Marketing
Southern Cross Austereo (SCA) is branding its new partnership with contextual intelligence platform, NumberEight, a direct response to growing impetus for alternative digital advertising solutions that meet tighter privacy regulations and forthcoming iOS updates.
Digital Marketing
Southern Cross Austereo (SCA) is claiming an Australian-first with its new voice-activated locals guide offering aimed at making community events listings more accessible to share with audiences.
Digital Marketing
ASX-listed media company results show ad spend is recovering faster than expected, but it’s not uniform. In line with easing lockdowns and digital-first consumer behaviour, but continuing travel restrictions, some areas of ad spend are recovering better than others.
Leadership
In 2020 political division and instability shocked the world, and it came in a year with protests and a new movement for racial equality, all while the world grappled with the coronavirus pandemic. The events of last year have thrown the role of brands into sharp relief as many people looked to them for their support and leadership on these health, social, racial and progressive crises.
Leadership
It’s a lesson many marketing officers have been reminded of during the last five months of COVID-19 pandemic: The importance of a well-defined brand. And it’s one Southern Cross Austereo’s chief marketing officer, Nikki Clarkson, not only tuned into, but leveraged in a host of recent creative initiatives.
Radio network operators, Southern Cross Austereo and Australia Radio Network, have become the latest media operators to confirm staff pay cuts and reduction of hours across teams as they battle again declining advertising spend in the COVID-19 crisis.
Leadership
Media companies are continuing to withdraw their earning guidance as COVID-19 continues to spread and affect business operations globally, while others suspend trade altogether.
Digital Marketing
Panelists shared their views about how brands can assess what is a good place to start with audio advertising and how they can fit it in with their wider strategy with moderator Stephanie Famolaro from the Trade Desk. And there were some bold predictions about how audio will assume primacy in a screen-less future.
Leadership
Traditional media from across the TV, outdoor, print, premium digital and radio industries have joined forces on what they’re claiming is the biggest combined campaign in this country’s history to encourage c-level executives to put their dollars behind advertising.
Measurement & Analytics
Southern Cross Austereo (SCA) says it has achieved more than one million listens to its 'News on Demand' smart speakers and app service, less than two years after launch, reflecting fast adoption of voice-activated device engagement.
Leadership
Nikki Clarkson has been promoted to chief marketing and communications officer for Southern Cross Austereo (SCA) from her role of head of marketing and communication.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
