Southern Cross Austereo

ARN, Southern Cross latest media companies to slash salaries

Radio network operators, Southern Cross Austereo and Australia Radio Network, have become the latest media operators to confirm staff pay cuts and reduction of hours across teams as they battle again declining advertising spend in the COVID-19 crisis.

Leadership

More media companies withdraw earnings guidance

Media companies are continuing to withdraw their earning guidance as COVID-19 continues to spread and affect business operations globally, while others suspend trade altogether.

Digital Marketing

Panel debates the challenges facing digital audio advertising

Panelists shared their views about how brands can assess what is a good place to start with audio advertising and how they can fit it in with their wider strategy with moderator Stephanie Famolaro from the Trade Desk. And there were some bold predictions about how audio will assume primacy in a screen-less future.

Measurement & Analytics

Southern Cross Radio hits smart speaker and app news milestone

Southern Cross Austereo (SCA) says it has achieved more than one million listens to its 'News on Demand' smart speakers and app service, less than two years after launch, reflecting fast adoption of voice-activated device engagement.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

Conversations over a cuppa with CMO: ABC's Leisa Bacon

In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.

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okay this a good newsmaybe i gonna try it

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Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...

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One failing brand tying up with another failing brand!

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Blog Posts

Why CMOs need a clear voice strategy to connect with their customers

Now more than ever, voice presents a clear opportunity to add value to an organisation in many ways. Where operational efficiencies are scrutinised, budgets are tighter and discretionary consumer spend at a low, engaging with an audience is difficult.

Guy Munro

Head of innovation and technology, Paper + Spark

MYOD Dataset: Building a DAM

In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.

Kshira Saagar

Group director of data science, Global Fashion Group

Business quiet? Now is the time to review your owned assets

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

Olia Krivtchoun

CX discipline leader, Spark Foundry

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