​How do you go about rebranding and merging already well-branded organisations? This is the question Aruma had to ponder seriously over the last year.

Marketers are so time poor, they are not realising the omnichannel goals they wish to achieve, according to president and founder of dotdigital, Tink Taylor.

Context consumer analysis, a B2B marketing initiative, rebranding and a fresh campaign are just some of the elements TheFork (formerly Dimmi) is using to drive Australian growth.

A comprehensive social media campaign supported by research has made all the difference to Australian Eggs, the not-for-profit industry body supporting egg farmers across Australia.

​Ryan Gracie, CMO of Catch Group, says having a brand is the difference between love and sex.

ahm has launched a new brand platform anchored in simplicity that it says is more just a marketing campaign, it's an entire brand permeation.

The rebrand of Helloworld - including a new logo and marketing initiatives - has added a “greater depth of meaning and impact” to the travel brand and its identity, according to head of advertising and promotions, Dominique Dalton.

​A survey of key stakeholders has led Australian property developer, Cedar Woods Properties, to a rebrand.

Driven by enormous change in the research industry, one of Australia’s leading data analytical and data science businesses, TEG Rewards, has rebranded as TEG Insights this week.

Pizza Hut Australia is hatching dine-in concept stores across the country as part of a “fresh and modern makeover” aimed at retaining its heritage while also attracting a new crowd.

​After 12 months in the making, Tennis Australia has revealed the new identity of the Australian Open aimed at engaging with new audiences and upgrading the brand mark to not only appeal to the digital platform, but to also reflect its wider appeal as an entertainment brand.