As the COVID crisis revealed the critical need for businesses to have a strong digital strategy in order to evolve and meet new demands, Iron Mountain knew the time was right for a rebrand.

A rebrand is often one of the first things a chief marketing officer will look to do when they arrive in a new business. And it’s certainly something Camp Australia chief marketing and sales officer, Tom Dusseldorp, weighed up when he joined the 30-year-old provider of outside school hours care for children.

Australian lender, Nimble, has debuted a new brand campaign, its first big external step to transform out of its traditional cash lending roots and into the wider near-time lending space.

Six months after bowing to consumer backlash against the racial overtones of its iconic Australian cheese brand, Coon has announced ‘Cheer Cheese’ as the new name for its product from July this year.

​Brightcove is one of the hidden platforms that power online services – sometimes little known to consumers, yet integral to the workings of many digital services. In this case, Brightcove has rolled out its online video platform widely across the web, and its roster of customers includes Nine Digital, Seven Network, TVNZ, Stuff Limited, Bunnings, Deloitte, Department of Education NSW, NAB, SEEK, and Xero.

Rebranding a company is rarely easy, and that task can be made even more difficult when you are also trying to change perceptions of the category within which you operate. But then to do that in an economy already been buffeted by COVID-19 lockdowns and a looming recession?

It’s been 35 years since Australian motorists first started saying ‘hi to Hyundai’. But while the massive Korean manufacturing conglomerate has done an amazing job of building recognition as an automotive brand, some of its other its other products are not so well recognised.

The first rebranded Ampol sites have been unveiled in two Sydney locations, with both fuel and convenience retail offerings, as part of the brand’s Australian relaunch​.

Advertising industry body, the Communications Council, has relaunched under the new name, Advertising Council Australia (ACA). The relaunch entails an overhauled strategic direction that will see a number of key initiatives rolled out this year and next, aimed at supporting members and the advertising industry as a whole.

Personal safety and well-being support outfit, Sonder, recently debuted a new customer value proposition and core brand messaging with the aim of quickly and succinctly telling its brand story to executives, when time and attention is precious, and limited.

​An increasingly younger demographic of new customers has led ​Bendigo Bank ​to communicate in a more modern way.

After 260 years as the very epitome of luxury brands used by actual royalty, Wedgwood has undertaken a rebrand to better represent what luxury means for a modern consumer.

GoDaddy has kicked off 2020 with a new logo and a rebrand.

Following the finalisation of ​Nine’s​ acquisition of the ​remaining 45.5 per cent of Macquarie Media​ for $113.9 million, officially concluded late last year, Nine has dropped the name ​Macquarie Media​ from the business.

The Australian Government’s carbon neutral certification has recently been renamed, rebranded and relaunched as 'Climate Active', all with the aim of becoming the ‘Heart Foundation tick’ of climate action.

​Mention the name Broadcast Australia, and many won’t know what you’re talking about. And yet, the infrastructure provider connects people across Australia and around the world, and has played a vital role in our current bushfire crisis.

Val Morgan has launched a raft of new initiatives for it advertisers, including a new brand positioning, a digital publishing platform, and programmatic out-of-home (OOH) advertising.

Think Aquila and you think of high-end, Italian leather, hand-made shoes. But that's not all Aquila offers. So the business has set about a rebrand to change those consumer perceptions.

Media sales business MCN (Multi Channel Network) has today officially announced it has rebranded to Foxtel Media, with a new visual identity to accompany the new name.

​How do you go about rebranding and merging already well-branded organisations? This is the question Aruma had to ponder seriously over the last year.

Marketers are so time poor, they are not realising the omnichannel goals they wish to achieve, according to president and founder of dotdigital, Tink Taylor.