Realestate.Com.Au

CMO50 2018 #26-50: Kieren Cooney

Marketers need move past the idea that our job is one of storytelling, Kieran Cooney, chief marketing officer and content officer of REA Group, says.

How REA Group is creating an enhanced digital playground

​Property seekers on realestate.com.au can take a walk through their potential new home thanks to a virtual reality property app, one of many digital initiatives being deployed to cater to shifting consumer demands, according to REA Group head of digital, Val Brown.

Qantas and realestate.com entice customers with VR apps

Two major brands including Qantas and realestate.com have rolled out virtual reality apps that aim to lure customers by offering life-like immersive experiences, a move that signals the future of marketing and the growing demand for an interactive relationship with customers.

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State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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I think some of these ideas are great. These tips will help me to improve my system. Thanks!

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It's a useful info for small businesses owners. We can't live without mobile apps. They are so helpful! It's hard to deny that.

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Thank you for your feedback, Astha! Always appreciated.

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