Qantas and realestate.com entice customers with VR apps

Big brands turn to VR apps for immersive customer experience

Two major brands, Qantas and realestate.com.au, have rolled out virtual reality apps offering life-like immersive experiences, a move that signals the future of marketing and the growing demand for an interactive relationship with customers.

Qantas viewers can now download a virtual reality app from Start VR for an interactive and exploratory travel experience, and also showcases the services offered by the airline. Realestate.com users, meanwhile, can explore and view properties in virtual reality thanks to the launch of realestate VR.

The Qantas travel application gives viewers a first-person perspective, providing a multi-sensory glimpse of a range of ‘choose-your-own’ experiences including an inflight experience; a front-row view of a Qantas A380 jet from the tarmac and cockpit; and a virtual tour of the airlines’ First Lounge at Los Angeles International airport.

Also featured are experiences such as embarking on a scuba diving excursion through the coral reef; a helicopter tour then sailing through Whitehaven beach; panoramic views while climbing the iconic Sydney Harbour Bridge and transporting to Kakadu National Park on a sunset river cruise then delving into the watering holes at Maguk and Gunlom Falls, the company said.

“For the first time, we are able to share the story of Australia to an international audience in a way that is more intimate, engaging and interactive than we have been able to tell it before,” said Start VR CEO and creative director, Kain Tietzel. “The amazing audio and visuals offer international travellers to Australia a new insight into our culture, heritage and local stories,” he said, indicating additional videos will be added in the coming months.

The app hosts a ‘book now’ button for iOS and Android devices so viewers can transform their virtual journey into a reality by purchasing a flight to the featured destination directly from the app. There are two modes to the app: Split screen for those who have a compatible headset or Google Cardboard, and 2D landscape for viewing directly on a smartphone.

The Qantas VR app is now available for iOS, Android and virtual reality platforms including Google Cardboard, Samsung Gear VR, Oculus Rift and HTC Vive.

“Qantas has continued to prove its commitment to innovation with the Qantas VR app. The airline is among the first to leverage our Startgate VR publishing platform which is quickly becoming the standard tool for brands and content creators to build their own virtual reality experiences,” Tietzel added.

On the property front, users can explore and view properties in virtual reality thanks to the launch of ‘realestate’ VR by realestate.com.au, which is available in the Google Play Store for use on Daydream View, Google’s mobile VR headset and controller.

The VR app on Daydream features a range of active realestate.com.au listings, allowing consumers to walk through their potential next home. The number of properties available in VR is set to increase as the technology is more widely adopted.

REA group chief inventor, Nigel Dalton, said the company is excited to be offering Australia’s first property app on Daydream, which will change the way people experience and interact with property.

“Virtual reality has the unique ability to give us back time, which is the most precious commodity we have. realestate VR will create time for everyone, whether that’s property seekers, agents or property managers.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

who wants to date me I am 9 years old and i am a boy

Jeremy Hawkins

Sink a sub gaming experience signals Subway's renewed brand push

Read more

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Blog Posts

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

Fabian Di Marco

Founder and managing director, Tzu & Co

Sign in