The Seven Network is promising a next generation of targeted and converged audience media buying off the back of a transformation of its media trading platform.

For some advertisers, even Facebook and Google have their limits. Such was the case for Australian-born personal hearing device maker, Nuheara, whose narrow target audience was challenging its ability to grow direct-to-consumer business using standard digital channels.

All the latest martech and adtech news from Salesforce, Qlik, Mailchimp, Zoho, Fonto, Moloco, Adverity and Senseforth.ai.

Programmatic out-of-home’s full-funnel impact was firmly put in the spotlight this week after JCDecaux officially took the wrappers off its programmatic proposition and test campaign results, and QMS released fresh effectiveness findings on its latest programmatic campaign.

Podcasting and streaming digital audio advertising increased in 2020, according to IAB’s newly released Advertising Audio State of the Nation Report Wave 5.

LiveRamp’s Authenticated Traffic Solution will be implemented by Seven West Media, expanding their ongoing partnership and marking the first major media outlet in Australia to implement the cookieless solution.

Online advertising revenue for the April – June quarter declined by 12 per cent year-on-year, a reflection of the continued COVID-19 impact on marketing spend in Australia.

GetReminded, a new consumer platform for contract, loan, insurance and other renewal reminders, has been steadily adding users while honing the technology and carefully tracking acquisition cost as it gears up /eye its expansion plans.

Westpac has positioned its rollout of Verizon’s DSP solution across its portfolio of brands as a step towards sustaining advertising activities without the cookie.

Local industry associations have welcomed a new UK-based study into the programmatic advertising supply chain, saying the mammoth and complex research effort shows just how urgent it is for the industry to improve transparency.

The US Super Bowl has become as much about the football and half-time performances as it has about the ads. And this year’s game was notable not just for J Lo and Shakira, but a less visible innovation - blockchain-based digital advertising by Avocados from Mexico.

Privacy will remain high on the consumer’s agenda, as marketers look to different channels to connect with consumers.

9Galaxy will become the technology underpinning a common demand-side buying platform (DSP) for the television industry after Australian broadcasters joined forces to agree to a unified platform for advertising.

Val Morgan has launched a raft of new initiatives for it advertisers, including a new brand positioning, a digital publishing platform, and programmatic out-of-home (OOH) advertising.

​Global ad fraud is worth $22.4 billion and Australia and the Asia-Pacific region, excluding China and Japan, accounts for 1 per cent of the share of ad fraud, according to new research from GroupM.

Adtech player, AppNexus, now a part of Xandr, is setting its sights firmly on the future with development of an addressable, measurable, omnichannel digital media ecosystem.

Internet advertising growth is waning and expected to slow even further as take-up matures in the next three years. And Australia’s predictions are looking even worse than those globally.

JC Decaux has its sights set on dominating and growing Australia’s out-of-home media market and will use data and audience-based programmatic capability, as well as its broader array of OOH assets, to do it, its CEO says.

A blockchain-based test of programmatic advertising for PepsiCo has improved ad efficiency by 28 per cent as a result of using smart contracts.

​For a company that didn’t even have a data department or a strategy early last year, Network 10 is certainly making up for lost time.

Want to reach someone who wants to buy a car, rather than just kick the tyres? Or pick up some home and garden equipment, rather than just seek inspiration? Maybe you should be looking up a tree.