All the latest martech and adtech news from Jasper, Oracle, Alida, NICE, Infosum, Experian, Mortar, Lytics and Flaunter.
The Interactive Advertising Bureau (IAB) of Australia is warning attention measurement is not yet ready to become an industry standard given the lack of maturity and inconsistency in how it’s understood and being used.
All the latest martech, adtech and customer technology news from Swiftly Systems, Salesforce, Adobe, Qualtrics, Pega, Criteo, Appsumer and Chameleon.
Havas Media Australia is claiming its new cookie-less programmatic advertising solution has delivered a 16 per cent uplift in user engagement for client, Baiada Group, against a cookie-less alternative.
Yahoo VP and global head of B2B marketing, Jen Whelan, is the first to admit a double take when she found out Verizon Media was going to rebrand back to Yahoo.
All the latest martech, adtech and customer technology news from VidMob, Ortto, RevSure.ai, Amperity, MediaMath, VWO, Medallia and Proofpoint.
CMO speaks with Volvo Car Australia MD, Stephen Connor, and GroupM Australia and New Zealand CEO, Aimee Buchanan, to discuss why the automotive brand was one of the first clients to sign up to the Good-Loop carbon reporting partnerships, and what learnings have been gleaned so far on the state of emissions across Australia's digital advertising supply chain
Singtel has attributed its decision to sell its digital adtech business, Amobee, for US$239 million to its decision to focus on higher-return growth areas.
Game advertising remains in the experimentation stage and requires brands to shift their thinking away from demographics and niche genre and audience thinking towards gaming as an everyday media activity to become mainstream.
All the latest martech and adtech news from AWS, The Trade Desk, Acoustic, Delacon, Quantcast, InMoment, Klaviyo, Conversica and Veridooh.
A collection of organisations including technology vendors, tier-one brands and agency holding groups have committed to action aimed at mitigating bias in advertising technology.
All the latest martech and adtech news from GupShup, Amplitude, IAS, PubMatic, Idiomatic, Broadsign, Lexer and Airship.
All the latest martech and adtech news from Movable Ink, ActiveCampaign, Madison Logic, StackCommerce, InMobi, Integrate, Xandr, GumGum and Upwave.
Online tracking using third-party cookies has long been one of the more questionable aspects of digital advertising. These changes have forced a rethink of digital ad strategies, especially those relating to acquisition and retargeting. They're also driving significant changes to the positioning of data management platforms (DMPs) used to manage digital advertising efforts.
All the latest martech and adtech news from Cal.com, Fulcrum, ActionIQ, Comscore, Instreamatic, DoubleVerify, Owler and Yotpo.
The latest IAB Australia and SMI advertising reports paint a stellar picture of Australia’s advertising spend and appetite during 2021 and into the New Year despite the ongoing pandemic conditions and social setbacks of December and January’s influx of cases.
Sir Martin Sorrell’s S4Capital enterprise is kicking off a US$150 million fund to invest in early-stage tech players with their sights on the marketing and advertising industries.
More than 1.6 million unique impressions, a 30 per cent uplift in sales and a wider understanding of audiences open to non-alcoholic beverages are just a few wins for Lyre’s Spirit Company following a Covid-fuelled digital advertising play.
All the latest martech and adtech news from Dynamic Yield, Optimizely, Smartly.io, Xandr, Rokt, GumGum, Dialpad and Exotel.
As the industry shakes off a second year of adapting to global pandemic conditions and an ever-more digitally savvy and socially aware consumer, it’s clear digital marketing faces another evolution in 2022. CMO has canvassed a wide array of predictions from across the industry to find out what’s on the cards for digital marketing in 2022.
All the latest martech and tech news from Optimizely, Pega, The Spec Sheet, Quantcast, Odee, Unruly, PROS and Salesmanago.
What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...
Tareq
Digital disruption isn’t disruption anymore: Why it’s time to refocus your business
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CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration