Nine is claiming an Australian first after launching addressing video advertising through its 9Now video on-demand offering.

​Allianz’s test and learn approach to online video advertising is not only helping the brand understand what publishers and platforms are the best for reaching prospective customers, it’s changing the way teams think about data, audiences and creative, its senior media planner, Mark Dawson, says.

A new programmatic digital marketing platform is giving Raine & Horne property listings and managed sites up to 17 times more exposure in front of buyers and tenants and 12 times the industry average clickthrough rates.

The onus is on client-side marketers to keep themselves educated on the latest advertising technology platforms if they want to drive more efficient and valuable customer engagement, Lenovo’s digital and social marketing leader, Danielle Uskovic, says.

Fairfax has struck a deal with Google to bolster its programmatic advertising and digital audience efforts across flagship media titles including The Sydney Morning Herald, The Age, the Australian Financial Review and Canberra Times.

The AANA, Interactive Advertising Bureau (IAB) of Australia and Media Federation of Australia have banded together to work on a common operating standards framework aimed at improving transparency in the digital advertising supply chain.

Multi Channel Network (MCN) has struck a deal with analytics vendor, SAS, to develop what the pair claim will be Australia’s first data platform providing advertisers with a single consumer view across linear TV and digital platforms.

An open and integrated platform approach, verified first-party audience data and content investment lie at the heart of Oath’s plans to shake up the adtech platform space, its global product technology chief claims.

Cook Islands Tourism (CIT) is looking to looking to build out a comprehensive digital advertising strategy after its first-ever programmatic activity resulted in double-digit brand recall across Australia and New Zealand consumers.

The Gartner Hype Cycle can be remarkably useful in describing the acceptance curves for numerous technologies. And for programmatic ad buying, it has proven remarkably apt.

A lack of expertise in programmatic video advertising, not just brand safety fears, is holding back an otherwise hungry pack of Australian brands keen to invest in new and innovative digital video advertising solutions.

​Ebiquity chief strategy officer, Nick Manning, delivered a scathing review of the media supply chain at last week’s AANA event, attacking programmatic and highlighting some of the other major challenges associated with the lack of media transparency in the advertising industry.

​Rebranding six distinct brands globally into one streamlined entity isn’t a task for the fainthearted. But add in Brexit, a rapidly evolving fintech market, the need to shift from acquisition to more lifecycle-led marketing, and the adoption of programmatic advertising, and you’d be right in thinking OFX marketing chief, Rebecca Shears, has her work cut out for her.

Multi Channel Network (MCN) is bringing its audience-based programmatic trading capabilities to Network Ten.

Test and learn is so ingrained in Expedia’s culture, its brand marketing team leader describes her campaign activity as “science experiments”.

Qantas data business, Red Planet, has struck a deal with the Australian Premium Exchange (APEX) to combine its consumer data with premium advertising inventory across the Fairfax Media and Nine sites.

Marketers wholly subscribing to a metrics-based, programmatic digital marketing approach could be risking brand growth through short-term thinking and optimisation overkill, The Hallway’s Jules Hall claims.

Multinational distilled beverage manufacturer, Pernod Ricard, has struck an Australian partnership with TubeMogul in a bid to bring programmatic media buying in-house in order to plan, buy, measure and optimise its Australian brand advertising.

MediaMath global CMO, Joanna O’Connell, has spent the past 10 years evangelising programmatic media buying and its significance in making customer-led, data-driven marketing a reality.

It’s a no-brainer that marketers want to reach their intended audience in the most efficient way possible. This promise of greater efficiency lies at the heart of the concept of people-based marketing, a digitally driven method of finding and serving the right advertising and content to the right individuals.

Data-driven, people-based display advertising is increasing in popularity quickly as an alternative to the legacy model of traditional digital display, a recent report found.