CMO has canvassed a wide array of predictions from across the industry and waded through tens of thousands of words to find out what’s on the cards for digital marketing in 2023. Here’s what we discovered.

Most brands globally still don’t have an appropriate handle on the wealth of data they have available and should be revisiting their data governance and compliance if they’re to avoid falling foul of the regulators.

A month after a Choice report exposed facial recognition being used across multiple Australian retailers, the Office of the Australian Information Commission (OAIC) has opened investigations into Bunnings and Kmart for use of the technology.

The latest Office of Australian Information Commissioner (OAIC) Notifiable Data Breach Report has been released, highlighting a rise in incidences over the last six months of 2021 as well as the need for organisations to step up their reporting game.

As we usher in 2022, CMO asked the industry to share their top predictions around customer experience capability and culture, from the tech innovations driving its advancement, through to communication trends, measurement and the very human elements required in every CX approach.

Facial recognition companies and brands endeavouring to use the technology have been put on notice by Australia’s privacy commissioner after two rulings determined such data collection to be a breach of consumer privacy.

Australian software developer and cybersecurity expert, Mick Esber, will this September launch the beta version of bhapi, a safe social media platform he has developed for Apple and Android.

The Apple AppTrackingTransparency (ATT) framework is a new privacy protection designed to make it easier and more intuitive for consumers to safeguard their personal information on phones, iPads and the Apple TV. For marketers, it’s another privacy hurdle but some new research suggests emphasising trust rather than the technical is the answer to encouraging user opt-ins.

Australia’s Competition and Consumer Commission (ACCC) is claiming a world-first after the Federal Court found Google guilty of misleading consumers about how personal location data collected across Android devices was captured and used.

Research shows the bulk of consumers are willing to exchange their data in return for a personalised offer, but it has to respect their data and privacy at the same time.

On Safer Internet Day, social media platforms along with several tech companies are looking to send a message about safety and protections, particularly for children.

Google’s plans to retire third-party cookies from its Chrome browser may have hit a snag with news the UK’s Competition and Markets Authority (CMA) is investigating the proposal to assess whether it will distort competition. It comes after complaints of anticompetitive behaviour by Google and that the changes concentrate ad spend in the Google ecosystem and further entrench its market power.

More than eight in 10 Australians consider organisations asking for personal information that doesn’t seem relevant to an interaction to be a misuse of their data, a new report has found.

LiveRamp’s Authenticated Traffic Solution will be implemented by Seven West Media, expanding their ongoing partnership and marking the first major media outlet in Australia to implement the cookieless solution.

The end of third-party cookies will soon be a reality for marketers and as adtech and martech players move to adapt, there will be a range of new tools for identification. What alternatives are emerging and how do they handle protecting user privacy and providing addressability?

None of Australia’s top 100 consumer brands meet consent best practices for cookie management, according to the Deloitte Privacy Index 2020.

Apple announced earlier this year its Identifier for Advertisers (IDFA), which allows marketers to attribute app usage on an iPhone or iPad with a user acquisition campaign, is being effectively disabled. It sent something of a shockwave through the mobile marketing industry.

IAB Australia hosted a data governance and consumer privacy webinar recently. As part of this, principal of one of Australia's most respected experts in privacy law and practice, Salinger Privacy, Anna Johnston, shared her thoughts on the future of privacy for the Australian and global media and marketing industry.

Coronavirus tracing apps, temperature sensing drones, phone apps to monitor social distancing, tech giants sharing smartphone location and mobility data - the COVID-19 pandemic is revealing the many ways technology and data can be used to protect human health. But at what cost to privacy?

Alinta Energy stands accused of potentially exposing the sensitive information of its 1.1 million customers because it lacks sufficient privacy protection systems.

“I think in the last five years, we've gone from being able to use some information about an individual to being able to effectively monetise and deliver the exact right message to the exact right person at the exact right time through the martech stack.”