Privacy

Strategy

Personalisation: Has it moved from convenience to creepy?

“I think in the last five years, we've gone from being able to use some information about an individual to being able to effectively monetise and deliver the exact right message to the exact right person at the exact right time through the martech stack.”

Digital Marketing

Mastercard to pilot new digital ID system

Mastercard is launching a pilot program to test the effectiveness of a new digital identity verification service, with the aim of developing a new system to verify a person’s identity immediately, safely and securely in both the digital and the physical world. It will also make additional partnerships and pilots throughout 2020.

Digital Marketing

The future of data in a cookieless world

In a world of huge data growth, where data has been identified by some as the “new oil”, the most critical point for businesses is understanding the identity behind the data, according to Warren Jenson, chief financial officer, president and executive managing director of international, LiveRamp.

Digital Marketing

Apple's Tim Cook: Innovation shouldn't come at the expense of privacy

Too many people confuse innovation with change, and trade on false positives such as privacy coming at the expense of progress, Apple CEO, Tim Cook believes. And it’s by identifying the distinction between these that he says allows the technology company to continue to succeed.

Customer Experience Management

ACCC: Digital takeovers may harm consumers

The takeover of smaller rivals by large digital platforms, which includes swagging their customer data sets, poses a threat to consumers’ choice and privacy, according to Australian Competition and Consumer Commission (ACCC) chair, Rod Sims.

Digital Marketing

Online consumer tracking and the challenges for marketing

During its Worldwide Developer Conference in June, Apple announced its latest measures aimed at protecting users’ privacy and curbing tracking across the digital realm. It’s not the first attempt to limit tracking, nor is it the only tool available to aid digital privacy, but it signals to consumers that something's up with privacy.

Customer Experience Management

Report: Smart home tech part-help, part-hindrance

​Brands need to strike the right balance between personalisation and privacy, and nowhere is this more acute than in the home, according to a new report from Accenture Research. The Putting the Human First in the Future Home report looks at Australian’s attitudes towards smart home technology and finds a tension between helpfulness and intrusiveness.

Social Media

Facebook to no longer be the 'town square'

Facebook is expanding upon the privacy announcements it made in March this year, saying it is building a more privacy-focused social platform moving forward.

Digital Marketing

Society will decide where digital marketing takes us next: Oracle

The sophistication of the Australian digital market, plus the rapid rate local marketers have embraced personalisation and metrics, is phenomenal, global leaders from the Oracle Data Cloud team believe. Now, they say, it’s up the marketers globally to ask the right questions about where they want this technology to go.

Digital Marketing

How Apple's privacy stance could give Google an AI edge

"We at Apple reject the idea that our customers should have to make tradeoffs between privacy and security," said Apple CEO Tim Cook earlier this month during an Electronic Privacy Information Center (EPIC) event where he was honored for corporate leadership. "We can and we must provide both in equal measure."

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Great article Emma. So many gems in there. Awesome to have you in the team!

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Blog Posts

The gear change required for business during COVID-19

The current world pandemic, COVID-19, and its tragic effects has created different and challenging situations for nearly every business. Every business sector is affected differently, depending on the nature of what your place in the world, creating the most unique situation most of us have ever and will ever experience during our professional lives.

Katja Forbes

Managing director of Designit, Australia and New Zealand

How can organisations debias their decisions?

​People whose personal details and experiences signal they come from racially diverse backgrounds are less likely than anglo or Caucasian candidates to make it through the first cut in recruitment processes. Even if the organisation says it values diversity.

Dr Karen Morley

Author, commentator

Is your marketing team adapting quickly enough to the COVID-19 crisis?

The impact of coronavirus is far reaching with the true impact on the economy and businesses is unknown. While there are a few categories and brands experiencing growth, for the most part the crisis is wreaking havoc for large and small operators across many sectors including entertainment, tourism, retail, fitness, services and the list goes on.

Teresa Sperti

Founder, Arktic Fox

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