More than eight in 10 Australians consider organisations asking for personal information that doesn’t seem relevant to an interaction to be a misuse of their data, a new report has found.

LiveRamp’s Authenticated Traffic Solution will be implemented by Seven West Media, expanding their ongoing partnership and marking the first major media outlet in Australia to implement the cookieless solution.

The end of third-party cookies will soon be a reality for marketers and as adtech and martech players move to adapt, there will be a range of new tools for identification. What alternatives are emerging and how do they handle protecting user privacy and providing addressability?

None of Australia’s top 100 consumer brands meet consent best practices for cookie management, according to the Deloitte Privacy Index 2020.

Apple announced earlier this year its Identifier for Advertisers (IDFA), which allows marketers to attribute app usage on an iPhone or iPad with a user acquisition campaign, is being effectively disabled. It sent something of a shockwave through the mobile marketing industry.

IAB Australia hosted a data governance and consumer privacy webinar recently. As part of this, principal of one of Australia's most respected experts in privacy law and practice, Salinger Privacy, Anna Johnston, shared her thoughts on the future of privacy for the Australian and global media and marketing industry.

Coronavirus tracing apps, temperature sensing drones, phone apps to monitor social distancing, tech giants sharing smartphone location and mobility data - the COVID-19 pandemic is revealing the many ways technology and data can be used to protect human health. But at what cost to privacy?

Alinta Energy stands accused of potentially exposing the sensitive information of its 1.1 million customers because it lacks sufficient privacy protection systems.

“I think in the last five years, we've gone from being able to use some information about an individual to being able to effectively monetise and deliver the exact right message to the exact right person at the exact right time through the martech stack.”

Ikea's decision to give customers more control about how it handles their data signals the role privacy around customer data now plays in the brand marketer's toolkit, several industry experts say.

Mastercard is launching a pilot program to test the effectiveness of a new digital identity verification service, with the aim of developing a new system to verify a person’s identity immediately, safely and securely in both the digital and the physical world. It will also make additional partnerships and pilots throughout 2020.

In a world of huge data growth, where data has been identified by some as the “new oil”, the most critical point for businesses is understanding the identity behind the data, according to Warren Jenson, chief financial officer, president and executive managing director of international, LiveRamp.

Too many people confuse innovation with change, and trade on false positives such as privacy coming at the expense of progress, Apple CEO, Tim Cook believes. And it’s by identifying the distinction between these that he says allows the technology company to continue to succeed.

The takeover of smaller rivals by large digital platforms, which includes swagging their customer data sets, poses a threat to consumers’ choice and privacy, according to Australian Competition and Consumer Commission (ACCC) chair, Rod Sims.

During its Worldwide Developer Conference in June, Apple announced its latest measures aimed at protecting users’ privacy and curbing tracking across the digital realm. It’s not the first attempt to limit tracking, nor is it the only tool available to aid digital privacy, but it signals to consumers that something's up with privacy.

​The Federal Trade Commission (FTC) in the US has reportedly hit Facebook with a record $5 billion settlement for privacy violations, according to a story first reported by The Wall Street Journal and numerous subsequent online reports.

​Brands need to strike the right balance between personalisation and privacy, and nowhere is this more acute than in the home, according to a new report from Accenture Research. The Putting the Human First in the Future Home report looks at Australian’s attitudes towards smart home technology and finds a tension between helpfulness and intrusiveness.

Taylor Swift doesn’t immediately spring to mind when thinking about facial recognition. Yet the Grammy award winning singer has reportedly used the technology at her concerts to identify stalkers.

There's no doubt personalisation improves the customer experience. But it requires foregoing some degree of privacy, which people are more likely to do this if they have trust in the business and see the value in why they're sharing personal information.

Facebook is expanding upon the privacy announcements it made in March this year, saying it is building a more privacy-focused social platform moving forward.

As Google appeals its 50 million Euro GDPR breach fine, a privacy expert warns Australians dealing with data that a pre-ticked box for general consent will no longer cut it.