A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Social Media
Facebook on Friday moved ahead with some proposed changes to its privacy policies to clarify that users' posts on the site can be used in advertisements, but that users have controls to limit their appearance.
Digital Marketing
New polling from the Digital Advertising Alliance (DAA) highlights the importance of guidelines to limit Web companies' online tracking.
Social Media
Facebook CEO Mark Zuckerberg sometimes speaks quickly and his statements on Internet privacy are not always clear, so researchers have created an archive to collect everything the executive has said publicly, aimed at gaining a better understanding of where the company stands on privacy.
Social Media
Teenagers on Facebook might want to take a little more time perfecting their next "selfie," because they can now broadcast it to the world.
Social Media
In a matter of weeks, everyone on Facebook will be searchable by name. But you'll still have ways to control who sees your content, as long as you can navigate Facebook's web of privacy controls.
Social Media
Nearly half of Australians surveyed by the Office of the Australian Information Commissioner (OAIC) cited social media websites as the greatest risk to their privacy.
Digital Marketing
Wearable computing provides great opportunities for marketers to reach customers with more relevant advertising, so long as the user’s privacy is respected, according to Christian DeFeo, eSupplier manager at electronics distributor Newark element14.
Social Media
Facebook wants to be clear: It can use the names, profile pictures and other data of its members to deliver ads on the site.
Social Media
The current generation of teenagers seems willing to share anything on social media, but cares more about privacy than you think, according to a recent Pew study.
Digital Marketing
An online advertising group this week attacked Mozilla, the maker of Firefox, for being anti-business, hiding behind a veneer of populism and harboring "techno-libertarians."
Digital Marketing
Google Glass may be a new and innovative product with the potential to change the world, but one thing that won't change because of Glass is the search giant's unified privacy policy.
Social Media
The Duvamis social network went online less than a month ago with a mission of keeping the identity of its posters from other users -- and site operators.
Google has asked the court overseeing terrorism-related surveillance programs at the U.S. National Security Agency to allow the company to publish information on the number of surveillance requests it receives.
The Australian privacy commissioner and 36 other data protection authorities on Tuesday raised privacy concerns about Google Glass in an open letter to CEO Larry Page.
Digital Marketing
Even before bombshell disclosures of the U.S. government's massive collection of Internet and cellphone data, many U.S. residents were very concerned about privacy violations.
Banks are seeking closer relationships with customers through greater use of customer data and new technologies, according to banking and telecom officials at the CeBIT Financial Tech conference in Sydney.
Digital Marketing
Several users of devices running Google's Android operating system have filed an amended version of an earlier lawsuit accusing the company of illegally collecting, and allowing others to collect, extensive amounts of mobile user data without proper notice or consent.
Social Media
Most Internet users around the world would put an end to their personal data being collected and tracked by companies if they could easily do so, according Ovum’s latest Consumer Insights Survey.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
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