Privacy

Social Media

Facebook made of Teflon when it comes to privacy, analysts say

Facebook is being sued for allegedly intercepting users' private messages, following links and sharing the information with advertisers and marketers, but analysts doubt the accusations will be enough to make users abandon the social networking site.

Social Media

Facebook says yes, your posts can be used for ads

Facebook on Friday moved ahead with some proposed changes to its privacy policies to clarify that users' posts on the site can be used in advertisements, but that users have controls to limit their appearance.

Social Media

Zuckerberg said what about privacy? Researchers create archive to find out

Facebook CEO Mark Zuckerberg sometimes speaks quickly and his statements on Internet privacy are not always clear, so researchers have created an archive to collect everything the executive has said publicly, aimed at gaining a better understanding of where the company stands on privacy.

Social Media

Soon, everyone will be searchable on Facebook

In a matter of weeks, everyone on Facebook will be searchable by name. But you'll still have ways to control who sees your content, as long as you can navigate Facebook's web of privacy controls.

Digital Marketing

Wearable devices help marketers 'join the dots'

Wearable computing provides great opportunities for marketers to reach customers with more relevant advertising, so long as the user’s privacy is respected, according to Christian DeFeo, eSupplier manager at electronics distributor Newark element14.

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

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Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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