What does it mean to be sane? It's a challenging question, and one Rachel Green hopes everyone will think about when they view her organisation’s new logo and brand identity.

Every eight hours, one woman dies in Australia from ovarian cancer. Unlike some other forms of gynaecological cancer, ovarian cancer has no early detection test, meaning many women are not diagnosed until the cancer has reached its more advanced stages. This makes ovarian cancer the most lethal female cancer.

Making contact with thousands of prospective donors on Bandanna Day and raising more than $180,000 to support young people affected by cancer is just one outcome of Canteen Australia’s data and technology overhaul.

​Reaching and engaging the ‘quiet Australians’ who care about climate change and nature in order to trigger national action is driving a new multi-year campaign platform launched by WWF-Australia this week.

Among the many sectors affected by the COVID-19 pandemic, fundraising has been hit especially hard. But one charitable organisation found a way to keep funds flowing through the depths of the pandemic and beyond, by working with a community that is generally considered hard to reach by marketers – online gamers and streamers.

Organisations looking to invest in corporate social responsibility (CSR) – and the positive corporate culture and image it encourages – should look for charities which plan their own closure, according to one of this year’s Pro Bono Australia’s Impact 25 winners.

Few retailers would be as far from claiming ecommerce leadership as charity op shops. But when COVID-related lockdowns descended across Australia last year, charity stores were forced to close their doors along with everyone else considered non-essential.

A fresh brand identity, overhaul of social media tone of voice and a digital profile strategy are key ways the Australian Red Cross is hoping to connect to more diverse audiences and changing perceptions of charity.

Physical health and wellness challenges and virtual gamification have proven the unexpected wins for Cancer Council NSW in what has been a disruptive and difficult year for fundraising in the not-for-profit sector.

Two experienced marketers have joined the board at the Fundraising Institute of Australia (FIA) as part of a new four-member crew announced this week.

Shifting perceptions of guide dogs as a literal representation of Guide Dogs Australia’s trusted services to icons of the powerful attributes driving the not-for-profit’s wider approach is the “bodacious” goal behind a landmark national brand effort.

A new campaign aimed at raising awareness of the many Australians suffering from dyslexia has proven an emotional project for Auto & General’s CMO, Jonathan Kerr, based on his own personal experiences.

A new creative campaign taking advantage of the ‘lorem ipsum’ generator to raise awareness of Parkinson’s disease and support early detection is just one of the ways Parkinson’s NSW is marking awareness month amid COVID-19.

A strong background in crisis communications is coming to the fore for Supply Nation’s new head of marketing and communications in the current COVID-19 environment.

“Prototyping in public” is how Earth Hour’s head of marketing, Marion Joyce, describes her team’s efforts to create and launch the first-ever digital livestream event just a week before the big lights-out on 28 March.

Team clarity, customer journey mapping and cross-functional connection lie at the heart of success for Good2Give’s inaugural chief customer officer.

​How do you go about rebranding and merging already well-branded organisations? This is the question Aruma had to ponder seriously over the last year.

Over the last two-and-a-half years, Yves Calmette has transformed World Wild Fund for Nature Australia’s marketing department into an internal content agency powerhouse. It’s a move aimed at supporting aggressive income growth targets. And it’s a strategy paying dividends.