The Australian Competition and Consumer Commission (ACCC) will start its investigation of the mobile app marketing in Australia, part of its ongoing digital platforms inquiry.

Apple announced earlier this year its Identifier for Advertisers (IDFA), which allows marketers to attribute app usage on an iPhone or iPad with a user acquisition campaign, is being effectively disabled. It sent something of a shockwave through the mobile marketing industry.

Australian brands and agencies spent $9 billion on digital advertising in the 2019 financial year, a jump of 7.1 per cent from the previous year, according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report.

All the latest martech and adtech news this week from InMobi, HubSpot, Leadspace, Criteo, Showpad, Cheetah Digital, Doddle and Signpost.

Video and mobile advertising increases have driven a 13.2 per cent year-on-year growth in digital advertising according to the Australian Online Advertising Expenditure Report released by IAB/PwC.

Flybuy’s decision to reward loyalty program members with points for viewing advertising, surveys and videos on their phones is about getting better engagement with customers via a device sitting at the heart of their everyday lives.

Mobile became the dominant form of digital display advertising for the first time in the 2017 financial year as digital continues to experience double-digit growth, the latest IAB/PwC figures claim.

Australian brands are embracing digital transformation, but the experiences they are delivering in advertising are not meeting consumer expectations, an Adobe report revealed.

Traditional FTA TV spend has dropped as digital advertising spending continues to climb, according to a new report by the Commercial Economic Advisory Service of Australia (CEASA).

New Zealand-based ad tech company, Postr, has raised $3 million to spur deployment of its telecom whitelabel mobile app across Australia and South East Asian markets.

Consumers will actively seek out certain types of mobile-based campaigns and promotional offers if they directly or immediately benefit them, a new report claims.

Mobile and video display advertising have boosted general digital display results to their highest share of overall annual expenditure in 2015, the latest Interactive Advertising Bureau (IAB) figures reveal.

Video and mobile advertising both experienced double-digit growth in the first three months of the year as digital advertising spend reached $1.15bn, IAB’s latest report reveals.

Beacon technology usage is expected to get a significant boost after Twitter became one of the strategic investors injecting US$18 million into US-based proximity marketing vendor, Swirl Networks.

Programmatic advertising across mobile channels has hit the mainstream, with two in three marketers already using it and another quarter planning to do so in the next 12 months.

Rakuten Marketing has acquired mobile marketing company, Deep Forest Media, and its demand-side platform in a bid to propel its omni-channel capabilities.

Mobile advertising platform provider, InMobi, has launched its Audience Platform in the Australian market, claiming to offer marketers more targeted mobile advertising capabilities at scale.

Video advertising has had another stellar year in terms of revenue and yield as advertisers increasingly deflect spend from other channels such as free-to-air TV and print.

MediaMath has acquired social advertising management tool, Upcast Social, to further build out its digital advertising technology platform for brands and agencies.

The Interactive Advertising Bureau (IAB) of Australia has confirmed Nielsen will be the exclusive preferred supplier for digital audience measurement services next year after a seven-month review.

Smartphone and tablet penetration in Australia is soaring as consumers readily embrace mobile connectivity. But just like any of the media and communication channels that preceded it, many marketers are stumped about the right way to approach it. Brands are, in fact, struggling to catch up.