Australian brands are embracing digital transformation, but the experiences they are delivering in advertising are not meeting consumer expectations, an Adobe report revealed.

Traditional FTA TV spend has dropped as digital advertising spending continues to climb, according to a new report by the Commercial Economic Advisory Service of Australia (CEASA).

New Zealand-based ad tech company, Postr, has raised $3 million to spur deployment of its telecom whitelabel mobile app across Australia and South East Asian markets.

Consumers will actively seek out certain types of mobile-based campaigns and promotional offers if they directly or immediately benefit them, a new report claims.

Mobile and video display advertising have boosted general digital display results to their highest share of overall annual expenditure in 2015, the latest Interactive Advertising Bureau (IAB) figures reveal.

Video and mobile advertising both experienced double-digit growth in the first three months of the year as digital advertising spend reached $1.15bn, IAB’s latest report reveals.

Beacon technology usage is expected to get a significant boost after Twitter became one of the strategic investors injecting US$18 million into US-based proximity marketing vendor, Swirl Networks.

Programmatic advertising across mobile channels has hit the mainstream, with two in three marketers already using it and another quarter planning to do so in the next 12 months.

Rakuten Marketing has acquired mobile marketing company, Deep Forest Media, and its demand-side platform in a bid to propel its omni-channel capabilities.

Mobile advertising platform provider, InMobi, has launched its Audience Platform in the Australian market, claiming to offer marketers more targeted mobile advertising capabilities at scale.

Video advertising has had another stellar year in terms of revenue and yield as advertisers increasingly deflect spend from other channels such as free-to-air TV and print.

MediaMath has acquired social advertising management tool, Upcast Social, to further build out its digital advertising technology platform for brands and agencies.

The Interactive Advertising Bureau (IAB) of Australia has confirmed Nielsen will be the exclusive preferred supplier for digital audience measurement services next year after a seven-month review.

Smartphone and tablet penetration in Australia is soaring as consumers readily embrace mobile connectivity. But just like any of the media and communication channels that preceded it, many marketers are stumped about the right way to approach it. Brands are, in fact, struggling to catch up.

Mobile is driving one in five retail digital interactions and yet many Australian retailers spend less than 5 per cent of their advertising budgets targeting these consumers, a new report claims.

US-based localisation ad technology vendor, xAd, has raised US$50 million in investment as it expands its footprint globally.

Video advertising grew 76 per cent to reach $196 million during the 2014 financial year, according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report.

The concept of retargeting consumers in the hope they might complete an action – such as finalising an abandoned purchase – is now common practice among many online retailers and other transaction-based organisations.

Twitter is ramping up its mobile advertising capabilities with a new mobile apps install that will bring more ads into user feeds, as well as an acquisition in the programmatic mobile advertising space.

Mobile marketing consultancy, Mobile Embrace, and speech recognition software vendor, Nuance Communications, are claiming an Australian media first with a new voice-activated mobile advertising campaign launched for Universal Sony Home Entertainment.

Mobile advertising adoption has been compared by the IAB to a ‘two-speed economy’ following the release of new figures on state of the market.