A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Digital Marketing
The Australian Competition and Consumer Commission (ACCC) will start its investigation of the mobile app marketing in Australia, part of its ongoing digital platforms inquiry.
Digital Marketing
Apple announced earlier this year its Identifier for Advertisers (IDFA), which allows marketers to attribute app usage on an iPhone or iPad with a user acquisition campaign, is being effectively disabled. It sent something of a shockwave through the mobile marketing industry.
Digital Marketing
Australian brands and agencies spent $9 billion on digital advertising in the 2019 financial year, a jump of 7.1 per cent from the previous year, according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report.
Digital Marketing
All the latest martech and adtech news this week from InMobi, HubSpot, Leadspace, Criteo, Showpad, Cheetah Digital, Doddle and Signpost.
Digital Marketing
Video and mobile advertising increases have driven a 13.2 per cent year-on-year growth in digital advertising according to the Australian Online Advertising Expenditure Report released by IAB/PwC.
Digital Marketing
Flybuy’s decision to reward loyalty program members with points for viewing advertising, surveys and videos on their phones is about getting better engagement with customers via a device sitting at the heart of their everyday lives.
Digital Marketing
Mobile became the dominant form of digital display advertising for the first time in the 2017 financial year as digital continues to experience double-digit growth, the latest IAB/PwC figures claim.
Digital Marketing
Australian brands are embracing digital transformation, but the experiences they are delivering in advertising are not meeting consumer expectations, an Adobe report revealed.
Digital Marketing
Traditional FTA TV spend has dropped as digital advertising spending continues to climb, according to a new report by the Commercial Economic Advisory Service of Australia (CEASA).
Digital Marketing
New Zealand-based ad tech company, Postr, has raised $3 million to spur deployment of its telecom whitelabel mobile app across Australia and South East Asian markets.
Digital Marketing
Consumers will actively seek out certain types of mobile-based campaigns and promotional offers if they directly or immediately benefit them, a new report claims.
Digital Marketing
Mobile and video display advertising have boosted general digital display results to their highest share of overall annual expenditure in 2015, the latest Interactive Advertising Bureau (IAB) figures reveal.
Digital Marketing
Video and mobile advertising both experienced double-digit growth in the first three months of the year as digital advertising spend reached $1.15bn, IAB’s latest report reveals.
Digital Marketing
Beacon technology usage is expected to get a significant boost after Twitter became one of the strategic investors injecting US$18 million into US-based proximity marketing vendor, Swirl Networks.
Digital Marketing
Programmatic advertising across mobile channels has hit the mainstream, with two in three marketers already using it and another quarter planning to do so in the next 12 months.
Digital Marketing
Rakuten Marketing has acquired mobile marketing company, Deep Forest Media, and its demand-side platform in a bid to propel its omni-channel capabilities.
Digital Marketing
Mobile advertising platform provider, InMobi, has launched its Audience Platform in the Australian market, claiming to offer marketers more targeted mobile advertising capabilities at scale.
Digital Marketing
Video advertising has had another stellar year in terms of revenue and yield as advertisers increasingly deflect spend from other channels such as free-to-air TV and print.
Digital Marketing
MediaMath has acquired social advertising management tool, Upcast Social, to further build out its digital advertising technology platform for brands and agencies.
Digital Marketing
The Interactive Advertising Bureau (IAB) of Australia has confirmed Nielsen will be the exclusive preferred supplier for digital audience measurement services next year after a seven-month review.
Digital Marketing
Smartphone and tablet penetration in Australia is soaring as consumers readily embrace mobile connectivity. But just like any of the media and communication channels that preceded it, many marketers are stumped about the right way to approach it. Brands are, in fact, struggling to catch up.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...
Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
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Sanwataram
Predictions: 14 digital marketing predictions for 2021
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OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system
Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...
Ryota Miyagi
Why customer trust is more vital to brand survival than it's ever been