Many Australian businesses launched into digital ecommerce by necessity during the early days of the Covid-19 pandemic. Some were hasty bolt-ons, others represented completely new business models that flourished. Providoor, a marketplace enabling Australians to access some of the country’s best restaurants from home, is one of the latter.

A new online marketplace is reshaping how ordinary Australians think about dentistry and bringing pricing transparency to an otherwise tight-lipped market.

Higher conversion rates, bigger cart sizes, enhanced brand salience and credibility are just of the upsides MyDeal’s marketing chief sees from its new partnership with Big W.

Introducing biometric verification to its pet marketplace is about facilitating trust and providing unprecedented transparency around the process of buying a pet, says PetsForHomes’ Adrian Smith.

Adam Matheson understands the intimidating feeling people can experience when seeking information on wellness. It’s something he himself felt when he began his own wellness journey soon after his wife received her diagnosis of breast cancer.

In few places has the acceleration of digital adoption in the last two years been more prominent than in healthcare, where Covid drove a rapid switch to virtual delivery.

A fresh report from the Australian Competition and Consumer Commission (ACCC) into online retail marketplaces has raised a number of concerns around their consumer data collection, recommendation and service practices.

Accommodation comparison website, Trivago, has been ordered to pay penalties of $44.5 million by the Federal Court for misleading consumers two years after being found in breach of Australian consumer law.

The Melbourne Cricket Ground (MCG) has taken the wrappers off its own online marketplace destination and business network site.

More than 1 million loyalty program members, the launch of click-and-collect and omni-channel growth have helped Michael Hill International counterbalance Covid shutdowns to report steady results in the first half of the financial year.

It was the combination of founder passion, startup mentality, fast-growing and disruptive business model and ASX-listed backing that enticed Alastair McCausland to become the chief marketing officer of Camplify.

An Australian social network-based community is taking its first steps in the retail arena, launching an online marketplace of products for caravan and camping enthusiasts.

Eighteen months after launching its premium restaurant delivery service to Melbourne foodies, Providoor has recruited its first chief marketing officer to drive growth.

Car loan platform, CarClarity, has brought on a new head of marketing as one of a trio of leadership recruits.

Ebay has appointed a new A/NZ VP and managing director following the departure of former and chief and one-time CMO, Tim Mackinnon, to Providoor.

Having the respect of the CFO and an ability to speak to both cause and effect is one of the vital skills CMOs need to earn their place at the executive leadership table today. And it’s also instrumental to making the leap up to CEO, iSelect CEO, Warren Hebard, says.

A 50/50 split between brand and performance marketing spend isn’t something that seemed conceivable at hipages three years ago. But that’s exactly what has occurred at the ASX-listed tradie marketplace thanks to the impact of its mainstream media investments on consumer awareness and consideration.

Myer has put out a call for suppliers to participate in its new Myer Market after launching a beta of the online marketplace this week.

The impending arrival of Amazon on Australian shores has left many brands and retailers scrambling to implement a response. And it’s the way in which Amazon will serve the market that arguably offers the biggest industry shake-up and reshape how consumers access products and services for brands and retailers alike.