Leadership
Melbourne-based Swinburne University this week became the latest in a string of Australian tertiary institutions to announce it’s rolling out Adobe’s Marketing Cloud suite as part of a digital transformation aimed at better customer engagement. Its CMO, Sarah Graham, shares how she got the investment and cultural change over the line.
Digital Marketing
Adobe has launched its first Advertising Cloud and is pooling its suite of marketing, advertising and business solutions under a wider Experience Cloud as its seeks to shore up a dominant position providing customer experience technology across the enterprise.
Digital Marketing
Knowing your customers is important for any retail business. But knowing what your competitors are up is also critical, especially when it comes to pricing.
Digital Marketing
Swinburne University has struck a new agreement with Adobe that not only sees the tertiary institution adopting the vendor’s Marketing Cloud, it's also using it to transform its digital and marketing curriculum.
Leadership
Artificial intelligence, robotics, and the Internet of Things will place increasing pressure on job security, forcing companies to rethink the way they upskill staff and effectively manage talent, according to a panel of experts at ad:tech Sydney 2017.
Digital Marketing
All the latest martech and adtech news from Marketo, Infor, Campaign Monitor, Outfit, Clicktale, Pitney Bowes, Yellowfin, Sprinklr, Quantcast, SpotX and Ugam.
Digital Marketing
Campaign Monitor’s CMO says the vendor’s acquisition of customer data platform (CDP) startup, Tagga, is about filling the gap B2C marketers have in managing, operationalising and personalising marketing activities based on customer behaviour.
Leadership
Marketers need to stop using outdated metrics and instead harness measurements that showcase their effectiveness in customer engagement, Marketo’s global CEO says.
Digital Marketing
Marketing leaders are increasingly being tasked with revamping their organisation’s external-facing digital properties to up the ante on customer engagement. At St John of God Health Care, this mandate not only resulted in a fresh, user-centric website, it’s also triggered a whole-of-organisation, customer-led digital transformation program.
Social Media
Delivering great customer experiences onsite is a mandatory requirement for any successful hospitality business. But how do you do you create that connection once the customer has moved on – or before they have even arrived?
Digital Marketing
All the latest martech and adtech news from Marketo, Totango, MediaMath, Freshdesk, Brightcove, HubSpot, Amobee, Swrve and Vision6.
Leadership
A new study has revealed a gap between marketers and the rest of the c-suite, as marketers realise struggle to push the value of martech at a business level.
Digital Marketing
First National Real Estate has seen a 38 per cent rise in website visitors and a marked improvement in the quality of leads to property agents following an overhaul of its inbound marketing strategy.
Digital Marketing
All the latest martech and adtech news from Amobee and Turn, Isentia, Pegasystems, Tenjin, The Trade Desk, 8i and Hootsuite.
Digital Marketing
Proving the value of marketing’s contribution to Nude by Nature’s bottom line has become a reality for the digital team after rolling out a data-driven reporting solution.
Digital Marketing
Adobe, Salesforce, Oracle have again dominated Gartner’s list of digital marketing technology providers for 2017, striking out a significant lead against the rest of the pack.
Digital Marketing
Family-owned lingerie retailer and wholesaler, Cosabella, has doubled its subscriber base and seen email-led revenues leap 60 per cent after rolling out a new marketing automation platform.
Sunglasses retailer, Sunglass Hut, says the decision to implement new technology to localise merchandise recommendations in-store is about improving the bricks-and-mortar experience through digital capability.
Customer Experience Management
Proving the link between customer satisfaction and employee engagement has become a reality for Volkswagen thanks to a new insights platform.
Digital Marketing
All the latest martech and adtech news from Hootsuite, Invigor, Data Republic, Domo, Rubicon Project, Integral Ad Science, Jive Software, BlueConic, Nielsen and AppNexus.
Leadership
TelstraSuper has given its brand a makeover and relaunched its website as part of efforts to bring the superannuation firm up to speed with member needs.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
