Strategy
Sure, marketers have heard of customer experience (CX) and how important it is to differentiate a brand. But few know how to effectively implement it, or even where to start.
Digital Marketing
It was when the real news broke of iconic motorcycle manufacturer, Harley Davidson, ceasing US operations that its CEO became the victim of fake news.
Strategy
The AANA has hatched, for the first time, an advertising sentiment index (ASI) that will regularly measure the Australian community’s perception of advertising issues and content on an ongoing basis at an industry level.
The increasing importance of data-driven digital marketing is putting huge pressure on enterprise infrastructure systems ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In our latest episode of Conversations over a cuppa with CMO, we talk to Sportsbet chief executive and former CMO50 #1, Barni Evans, about lessons in the crisis and the more innovative ways it's working to keep customers engaged.
In response to the COVID-19 crisis, brands around the globe are going into hibernation and waiting out the ongoing storm. CMOs have dramatically slashed their budgets across every single form of media, digital included.
To win in customer experience, brands need to take back control of their technology.
According to The Australian Bureau of Statistics, two-thirds of Australian businesses across all sectors have reported taking a hit to revenue or cash flow due to COVID-19. About one in 10 said they have paused trading altogether. In 70 per cent of cases, this was due to COVID-19.
Modernization on marketing to promote products and business is really a big leap especially the age of social media. Thanks for sharing s...
Brayden Manchee
How National Tiles used digital personalisation to deliver 15 per cent of revenue online
Great write-up. I wrote an article about ASMR as well and the top ASMRtists:https://medium.com/illumina...
Dexx Mason
ASMR: Flash in the marketing pan, or something more?
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Yolanda R. Skillman
Melbourne Fashion Week: Using digital and insight to drive engagement and attendance
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Yolanda R. Skillman
What automated design is going to do to 3D printing and product customisation
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Yolanda R. Skillman
Report: Accountability key to marketing's influence in business