The way brands treat their customer data is a direct reflection of how they’re treating customers today, IDC’s research director, Gerry Murray, says.

Human creativity will be key to avoiding the diminishing returns of technology and data as artificial intelligence (AI) and machine learning become an everyday part of our marketing lives.

Artificial intelligence (AI) is THE buzzword of 2017, and is quickly reaching the dizzying heights of ‘cloud computing’ and ‘big data’. And like the game-changing technologies that have preceded it, AI’s implications on marketing are extensive.

A new survey by IDC in the US has pitched marketing technology vendors against each other by looking at their “cutting edge” credentials with marketers.

Oracle’s acquisition of NetSuite will give the enterprise software giant the ability to scale down to SMB marketing teams, but the deal is ultimately an attempt to own the end-to-end customer management workflow, one industry commentator claims.

As Google dives into the Wi-Fi and cellular network services business in the US, some are wondering just where the company is headed.

Where does your organisation currently sit in terms of marketing technology sophistication? Take our new quiz to find out.

Too many CMOs haven’t invested enough in platform-based marketing technology systems and resources to meet and drive customer expectations, according to IDC. But making that leap into marketing technology doesn’t have to mean owning the infrastructure yourself.

One quarter of all high-tech chief marketing officers will be replaced annually between now and 2018, IDC has claimed in its Worldwide CMO/Customer Experience 2015 Predictions.

In exchange for discounts from their favorite companies, people will like corporate Facebook pages, fill out surveys and join mailing lists. But power companies have to get their customers to do more than that.

IBM hopes to expand its customer base and sell to executives outside of IT, including marketers, with a new set of consulting services that can be bought online with a credit card.

Wearable computers "took a huge step forward" in 2013 and shipments of smartwatches and related devices will grow by 78 per cent a year until 2018, according to IDC said.

CMOs must start embracing a systems-based marketing approach and invest in content and data excellence if they’re to transform their organisations to meet the buying cycle of today’s customer, IDC’s lead CMO analyst claims.

Tablet shipments will surpass desktop and laptop PCs in the fourth quarter of 2013, IDC predicted Wednesday.

Researcher IDC today slightly lowered its tablet shipment forecast for 2013 and beyond, blaming competition from larger-sized smartphones and futuristic wearable computing devices.

Emerging markets and lower prices will push worldwide smartphone shipments close to the billion-unit level this year, according to the latest forecast by IDC.

Few tech industry buzzwords have gotten as vigorous a workout as "big data," but while the hype remains plentiful, it is starting to give way to real-life successes as well as formal ways companies can develop big data strategies, according to a number of IDC analysts.

Big Data is forecast to drive $34 billion of IT spending in 2013 and create 4.4 million IT jobs by 2015, but it is currently still a solution looking for a problem, according to analyst firm Gartner.