Total Tools, a professional tool retailer, admits it was a little behind the eight ball when it come to marketing. But since overhauling strategy over the last two years, the company has caught up to the tune of a 1100 per cent growth in online.

All the latest martech and adtech news this week from Oracle, Mood Media, Criteo, Emarsys, MiQ, Engagio, Oracle, Demandbase, Taboola, Outbrain, Campaign Monitor, Wrike and Purple Square.

A digital marketing and personalisation transformation has not only helped National Tiles lift online retail sales to 15 per cent of total revenue, it’s also seeing average online basket values soar.

All the latest martech and adtech news this week from Near, Adobe, Avanade, Emarsys, IRI, Rightpoint, Bowfin, IgnitionOne, Clarus, True Influence, OneTrust, HubSpot, Verint, Microsoft, Flybits, and more.

​The relatively small step of undertaking programmatic, data-driven, content-curated email marketing delivery has made a big difference to fashion rental company, GlamCorner.

A/NZ online wine seller, Just Wines Australia, has seen email-driven revenue lift by 17 per cent and unsubscribe rates fall by 43 per cent after investing in a fresh digital marketing platform and segmentation approach.

Shifting focus from direct customer response to retention, with the help of an artificial intelligence-enabled marketing platform, Emarsys, has seen Global Shop Direct obtain a 20 per cent uplift in revenue from automated product recommendations on its website.

All the latest martech and adtech news this week from MathCapital, Skyword, Sprinklr, Act-On Software, Sitecore, Stackla, Sizmek, Tableau and Emarsys.

All the latest martech and adtech news from Quantium, Emarsys, Zoho, Zendesk, iAdvize, ActionIQ, SugarCRM and Rubicon Project.

Australian online fashion site, Show Pony Group (Showpo), has scooped up the AI-optimised marketing platform from Emarsys in a bid to deliver omnichannel experiences and enhanced personalisation as part of its marketing strategy.

Emarsys CMO, Allen Nance, might believe we’re a fair way off from general purposed artificial intelligence, but he’s convinced that when it hits, it’s going to unleash a renaissance in creativity.

All the latest martech and adtech news from IBM, Salesforce, Emarsys, Qualtrics, Eyeota, Smaato, Freckle, LiveRamp, Nimble and InMoment.

Family-owned lingerie retailer and wholesaler, Cosabella, has doubled its subscriber base and seen email-led revenues leap 60 per cent after rolling out a new marketing automation platform.

All the latest martech and adtech news from Emarsys, Return Path, AppNexus, I Synergy Group, Microsoft, Bpm'online, Salesfusion, Civis and MarianaIQ.

All the latest martech and adtech news from Rubicon Project, Criteo, SteelHouse, Microsoft, Oracle, Freshdesk, Emarsys, Voyager Labs, LiveRamp, InMobi and Moat.

All the latest martech and adtech news from Genesys, Emarsys, FunnelCake, Apigee, MaxPoint, Integral Ad Science, TapInfluence, Jivox and Flipboard.

All the latest martech and adtech news from Samsung, Neustar, SugarCRM, Blis, Twitter, Emarsys, SDL, AppNexus, Influitive and glispa.

All the latest martech and adtech news from Microsoft, Criteo, Impact Radius, Confirmit, Media iQ, Service Objects, Pinterest, Sprinklr, Emarsys and IOT Group.

The latest top marketing technology and ad tech news from CabinetM, Salesforce, TubeMogul, Emarsys, Mariana, GumGum, Rakuten, Crimson Hexagon, SalesPredict and Microsoft.

Two marketing technology vendors of different ilk but similar ambition have landed in Australia in recent months, claiming solutions that can meet the needs of the nation’s neglected mid-market sector.