Digital Marketing
A/NZ online wine seller, Just Wines Australia, has seen email-driven revenue lift by 17 per cent and unsubscribe rates fall by 43 per cent after investing in a fresh digital marketing platform and segmentation approach.
Digital Marketing
Shifting focus from direct customer response to retention, with the help of an artificial intelligence-enabled marketing platform, Emarsys, has seen Global Shop Direct obtain a 20 per cent uplift in revenue from automated product recommendations on its website.
Digital Marketing
All the latest martech and adtech news this week from MathCapital, Skyword, Sprinklr, Act-On Software, Sitecore, Stackla, Sizmek, Tableau and Emarsys.
Digital Marketing
All the latest martech and adtech news from Quantium, Emarsys, Zoho, Zendesk, iAdvize, ActionIQ, SugarCRM and Rubicon Project.
Digital Marketing
Australian online fashion site, Show Pony Group (Showpo), has scooped up the AI-optimised marketing platform from Emarsys in a bid to deliver omnichannel experiences and enhanced personalisation as part of its marketing strategy.
Leadership
Emarsys CMO, Allen Nance, might believe we’re a fair way off from general purposed artificial intelligence, but he’s convinced that when it hits, it’s going to unleash a renaissance in creativity.
Digital Marketing
All the latest martech and adtech news from IBM, Salesforce, Emarsys, Qualtrics, Eyeota, Smaato, Freckle, LiveRamp, Nimble and InMoment.
Digital Marketing
Family-owned lingerie retailer and wholesaler, Cosabella, has doubled its subscriber base and seen email-led revenues leap 60 per cent after rolling out a new marketing automation platform.
Digital Marketing
All the latest martech and adtech news from Emarsys, Return Path, AppNexus, I Synergy Group, Microsoft, Bpm'online, Salesfusion, Civis and MarianaIQ.
Digital Marketing
All the latest martech and adtech news from Rubicon Project, Criteo, SteelHouse, Microsoft, Oracle, Freshdesk, Emarsys, Voyager Labs, LiveRamp, InMobi and Moat.
Digital Marketing
All the latest martech and adtech news from Genesys, Emarsys, FunnelCake, Apigee, MaxPoint, Integral Ad Science, TapInfluence, Jivox and Flipboard.
Digital Marketing
All the latest martech and adtech news from Samsung, Neustar, SugarCRM, Blis, Twitter, Emarsys, SDL, AppNexus, Influitive and glispa.
Digital Marketing
All the latest martech and adtech news from Microsoft, Criteo, Impact Radius, Confirmit, Media iQ, Service Objects, Pinterest, Sprinklr, Emarsys and IOT Group.
Digital Marketing
The latest top marketing technology and ad tech news from CabinetM, Salesforce, TubeMogul, Emarsys, Mariana, GumGum, Rakuten, Crimson Hexagon, SalesPredict and Microsoft.
Digital Marketing
Two marketing technology vendors of different ilk but similar ambition have landed in Australia in recent months, claiming solutions that can meet the needs of the nation’s neglected mid-market sector.
CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...
This new editorially-led research program, Australia’s Digital Marketing and Customer Experience Maturity, was produced by ...
A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.
At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.
I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
This isn't new. Walmart in the UK (Asda) dropped loyalty cards over a decade ago because all research pointed to them not working. For ...
Fraser
Report: Australian consumers aren’t loyal to brands
I'm looking for the little golden books of fairy tales from when I was a child ( I tutor autistic kids and I'm disabled through Dv. I wan...
Ally forrester
David Jones aiming to be Australia's premier retail destination
The best design always features a minimalist approach to the use of color. Many designers are tempted to use many different colors but us...
Jose Salas
How email marketing automation is helping this Aussie electrical wholesaler enter the digital age
I read you post full. It's really good .
Yusuf
Salesforce ups the Marketing Cloud ante with Datorama acquisition
Promotion is difficult. You should be able to do it. Sometimes it turns out bad, and when you turn to professionals, it turns out well - ...
Jordan Samuil
Village Roadshow partners with Lion for pourage rights and promotional partnership