Digital Marketing
The relatively small step of undertaking programmatic, data-driven, content-curated email marketing delivery has made a big difference to fashion rental company, GlamCorner.
Digital Marketing
A/NZ online wine seller, Just Wines Australia, has seen email-driven revenue lift by 17 per cent and unsubscribe rates fall by 43 per cent after investing in a fresh digital marketing platform and segmentation approach.
Digital Marketing
Shifting focus from direct customer response to retention, with the help of an artificial intelligence-enabled marketing platform, Emarsys, has seen Global Shop Direct obtain a 20 per cent uplift in revenue from automated product recommendations on its website.
Digital Marketing
All the latest martech and adtech news this week from MathCapital, Skyword, Sprinklr, Act-On Software, Sitecore, Stackla, Sizmek, Tableau and Emarsys.
Digital Marketing
All the latest martech and adtech news from Quantium, Emarsys, Zoho, Zendesk, iAdvize, ActionIQ, SugarCRM and Rubicon Project.
Digital Marketing
Australian online fashion site, Show Pony Group (Showpo), has scooped up the AI-optimised marketing platform from Emarsys in a bid to deliver omnichannel experiences and enhanced personalisation as part of its marketing strategy.
Leadership
Emarsys CMO, Allen Nance, might believe we’re a fair way off from general purposed artificial intelligence, but he’s convinced that when it hits, it’s going to unleash a renaissance in creativity.
Digital Marketing
All the latest martech and adtech news from IBM, Salesforce, Emarsys, Qualtrics, Eyeota, Smaato, Freckle, LiveRamp, Nimble and InMoment.
Digital Marketing
Family-owned lingerie retailer and wholesaler, Cosabella, has doubled its subscriber base and seen email-led revenues leap 60 per cent after rolling out a new marketing automation platform.
Digital Marketing
All the latest martech and adtech news from Emarsys, Return Path, AppNexus, I Synergy Group, Microsoft, Bpm'online, Salesfusion, Civis and MarianaIQ.
Digital Marketing
All the latest martech and adtech news from Rubicon Project, Criteo, SteelHouse, Microsoft, Oracle, Freshdesk, Emarsys, Voyager Labs, LiveRamp, InMobi and Moat.
Digital Marketing
All the latest martech and adtech news from Genesys, Emarsys, FunnelCake, Apigee, MaxPoint, Integral Ad Science, TapInfluence, Jivox and Flipboard.
Digital Marketing
All the latest martech and adtech news from Samsung, Neustar, SugarCRM, Blis, Twitter, Emarsys, SDL, AppNexus, Influitive and glispa.
Digital Marketing
All the latest martech and adtech news from Microsoft, Criteo, Impact Radius, Confirmit, Media iQ, Service Objects, Pinterest, Sprinklr, Emarsys and IOT Group.
Digital Marketing
The latest top marketing technology and ad tech news from CabinetM, Salesforce, TubeMogul, Emarsys, Mariana, GumGum, Rakuten, Crimson Hexagon, SalesPredict and Microsoft.
Digital Marketing
Two marketing technology vendors of different ilk but similar ambition have landed in Australia in recent months, claiming solutions that can meet the needs of the nation’s neglected mid-market sector.
With the world becoming more and more digitally focused, developing close relationships and real connections ...
Salesforce Research surveyed over 4,100 marketing leaders worldwide to discover how cross-functional dynamics are shifting ...
CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...
Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.
To thrive in an increasingly complex and unpredictable new world, organisations will need to innovate, and leaders will require the necessary skills to do so. Here,
Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
it is very informative and quality of the Furniture NZ i liked it and share on my wall
EveGreen
How Fantastic Furniture is making omni-channel retailing a reality
We can't overlook mobile. Each passing day people are on their phones more and more
This Is My South Bay
What the 5G revolution will do to mobile marketing
An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.
hogwash
The purpose of purpose - Brand science - CMO Australia
talking about the 4 p's:https://www.tripleclicks.co...
kigoma divin
The purpose of purpose - Brand science - CMO Australia
Interesting blog, good information is provided regarding Design Thinking For Business Strategy. Was very useful, thanks for sharing the b...
Tanya Sharma
Is design thinking the answer for the next generation of marketing?