CMO's top 8 martech stories for the week - 18 June 2020

All the latest martech and adtech news this week from Demandbase, Full Circle Insights, LiveChat, Neustar, Ocient, Zenloop, Ethyca and Emarsys

Demandbase acquires Engagio

Demandbase and Engagio are joining forces to create a complete account-based marketing platform. 

Demandbase and Engagio, partners for the past four years, will combine to accelerate the development of its B2B marketing platform. Demandbase has created proprietary technology around IP identification and intent, with an artificial intelligence (AI) and machine learning foundation that drives its platform, with a particular emphasis on account-based advertising and website personalisation.

Engagio has focused on first-party data through seamless integrations with CRM and MAS vendors along with powerful, customisable sales engagement, and an intuitive user experience. An integrated platform, which manages the full buyer’s journey, extends from ads to personalisation to sales activity, and unifies sales and marketing is expected by year-end.

Emarsys issues major updates

Campaign management outfit, Emarsys, has announced a major update to its omnichannel customer engagement platform, with 26 new features driven by customer feedback and market insights.

Among the most significant updates is revenue attribution analysis, which helps CMOs assess which digital campaigns are making the most money for their organisation. The new update also builds upon Emarsys’ artificial intelligence (AI) analytics and value measurement features, while enabling digital marketers to launch an entire loyalty offering in just a few clicks.

Emarsys said with its updated platform, marketing teams can launch an entire customer loyalty program with artificial intelligence, including automatic scoring of customer groups, recommendations of tiers and pre-built marketing campaign templates, to encourage repeat purchases and increase customer lifetime value.

Full Circle Insights releases new digital source tracker

Marketing performance measurement outfit, Full Circle Insights, has released a new digital source tracker software tool it claims fills a gap found in most CRMs: The ability to connect clicks to revenue. 

Digital source tracker allows marketers who use Full Circle's response management product to connect clicks from digital advertising, website traffic, social channels and other digital marketing outreach to leads, pipeline and revenue inside a CRM customer relationship management system.

In addition, the new digital source tracker has dashboards to measure engagement, cost, effectiveness and revenue. 

LiveChat integrates HelpDesk application

LiveChat Software, the company behind the LiveChat customer service platform, has confirmed it's now natively integrated its HelpDesk offering into the core platform.

LiveChat Software launched HelpDesk, an improved ticketing system based on core functions already available in the LiveChat application, as an independent product last year. HelpDesk allows website visitors to leave messages when customer service agents are offline and collect customer inquiries, with the tickets in HelpDesk appropriately categorised. With the integration, HelpDesk is embedded in the LiveChat app so users don’t need to switch between two applications while working with customers. This lets users manage all messages from customers in one place: incoming emails, requests from web forms and more. 

Neustar partners with Quaero

Identity resolution outfit, Neustar, has announced it will partner with Quaero to bring its identity resolution technology and data to the customer data platform (CDP) market to provide a single, accurate view of customers across devices and channels.

Quaero will leverage Neustar’s integrated technology and verified people-based data to improve the quality and accuracy of client customer data, both on- and offline. This first-of-its-kind offering enables capabilities from Neustar and Quaero to help clients seamlessly deliver more relevant and personalised cross-channel experiences to improve customer acquisition and lifetime value.

Ocient closes US$15 million in funding

Data analytics solutions company, Ocient, which is developing ultra-large-scale relational database software, has raised US$15 million in funding, led by OCA Ventures with participation from In-Q-Tel.

The Ocient DAS can hold quadrillions of rows of data, ingress billions of rows per second, and filter and compute trillions of rows per second. It is deployed on industry-standard hardware or the public cloud and is built for organisations where NoSQL databases and Hadoop fall short of their needs for complex SQL and intra-database machine learning on multi-petabyte scale-out datasets.

The vendor claims its solution also cuts back interactive query response time and second to sub-second data latency, and can deliver mission-critical insights that currently are only aspirational due to cost and performance limitations.

Zenloop raises €6.1 million

In other funding news, integrated experience management platform, Zenloop has raised €6.1 million in a financing round.

The latest cash injection was led by Venture Capital, the enterprise tech VC from Berlin, with participation from Nauta Capital and Piton Capital. Zenloop has recently expanded from a customer experience solution for ecommerce to a holistic experience management platform for all industries and more than tripled its customer base. 

Ethyca raises US$13.5 million in Series A round, announces Pro

Still in funding moves and Ethyca has announced it has raised US$13.5 million, led by IA Ventures and joined by SciFi VC, Scott Belsky, Lachy Groom and DJ Patil.

The platform aims to help businesses automate data privacy and compliance. The latest funding round comes on the back of a seed round raised in July 2019 and brings the total raised to about US$20 million.

Ethyca has also announced Ethyca Pro, a completely self-service privacy solution, which automates data mapping, demand signal repository (DSR) management and consent for CCPA in California, GDPR in Europe, and future regulations like LGPD in Brazil. It integrates seamlessly with any enterprise data stack to perform all key privacy compliance tasks without any manual effort needed.

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