Data Management Platform (Dmp)

Digital Marketing

​DMPs in a post third-party cookie world

Online tracking using third-party cookies has long been one of the more questionable aspects of digital advertising. These changes have forced a rethink of digital ad strategies, especially those relating to acquisition and retargeting. They're also driving significant changes to the positioning of data management platforms (DMPs) used to manage digital advertising efforts.

Digital Marketing

DMP versus CDP: Which tech platform will win the marketing war?

It was just last month Salesforce officially took the wrappers off its first customer data platform (CDP). It's a move that raises a big question: What does it mean for the longer-standing data management platform (DMP)? Will these platforms will continue to co-exist, or will CDPs in fact replace DMPs?

Digital Marketing

Creating the business case for a DMP

Like many categories of marketing technology today, Data Management Platforms (DMPs) are getting their fair share of buzz and hype. Likewise, there’s plenty of confusion about what a DMP does, and why you may or may not need one in your martech stack.

Digital Marketing

Why Mamamia is investing in a DMP

Reaching its long-term goal of delivering personalised content to every female reader based on their preferences and interests is getting a step closer for Mamamia Womens Network following a data management overhaul.

Digital Marketing

What the new breed of Data Management Platforms mean for marketers

The sheer volume of data generated by online consumers has proven both a bonanza and a curse for marketers: a bonanza in terms of providing a rich source of information for finding and targeting consumers, and a curse in terms of sorting and making use of it.

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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