Data Management Platform (Dmp)

Digital Marketing

DMP versus CDP: Which tech platform will win the marketing war?

It was just last month Salesforce officially took the wrappers off its first customer data platform (CDP). It's a move that raises a big question: What does it mean for the longer-standing data management platform (DMP)? Will these platforms will continue to co-exist, or will CDPs in fact replace DMPs?

Digital Marketing

Creating the business case for a DMP

Like many categories of marketing technology today, Data Management Platforms (DMPs) are getting their fair share of buzz and hype. Likewise, there’s plenty of confusion about what a DMP does, and why you may or may not need one in your martech stack.

Digital Marketing

Why Mamamia is investing in a DMP

Reaching its long-term goal of delivering personalised content to every female reader based on their preferences and interests is getting a step closer for Mamamia Womens Network following a data management overhaul.

Digital Marketing

What the new breed of Data Management Platforms mean for marketers

The sheer volume of data generated by online consumers has proven both a bonanza and a curse for marketers: a bonanza in terms of providing a rich source of information for finding and targeting consumers, and a curse in terms of sorting and making use of it.

Digital Marketing

Adtech and martech worlds collide

People not in the branding business don't see much difference between advertising and marketing. As new-age advertising technology, or adtech, and marketing technology, or martech, logically merge, what's the problem? For advertising agencies, which have been on the frontline of branding since the late 18th century, a lot is at stake.

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